Month: February 2023

Sodexo reports carbon emissions cut by a third

Stuart Mitchell

Sodexo UK & Ireland has announced that it has seen a 33% reduction in its scope 1, 2 and 3 greenhouse gas (GHG) emissions since its baseline year of 2017, equating to over 300,000 tCO2e. The reduction in GHG emissions has been achieved by implementing a continuous improvement strategy including the designing and introduction of a carbon trajectory tool to support the analysis of Sodexo’s GHG emissions and identifying key actions and reduction levers to reach its climate goals.  As part of this strategy Sodexo reviewed its 2017 baseline –…

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WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards linking marketing effectiveness to business success

Stuart Mitchell

WARC, the global authority on effective marketing, has today released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2022 IPA Effectiveness Awards, an international biennial competition rewarding campaigns that link marketing effectiveness to business success. Lena Roland, Head of Content, WARC Strategy, WARC, says: “We’ve analysed the metadata of the winning entries to drill-down into the themes and trends that are driving marketing success. Included in the report are many winning case studies showcasing long-term brand building activity or effective activations…

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BAM raises the bar with new sustainability strategy

Stuart Mitchell

Ambitious, transparent and realistic. That characterises Royal BAM Group’s new sustainability strategy, presented today. BAM sees this sustainability strategy as a crucial addition to its ‘Building a sustainable tomorrow’ strategy, because the company believes there is only a future if it continues to build sustainably. The strategy is also crucial for its clients and society to be able meet sustainability challenges together. The company is launching ambitious targets, aiming to become an industry leader. Future generations With this new sustainability strategy, the company is looking beyond its own organisation and…

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CDP data shows European businesses are already implementing key elements of the Corporate Sustainability Due Diligence Directive

Stuart Mitchell

In February 2022, the European Commission published its proposal for a Directive on Corporate Sustainability Due Diligence (CSDDD). This critical piece of legislation aims to provide a regulatory framework on corporate sustainability governance. Among key provisions of the CSDDD, Article 15 requires EU companies with 500+ employees and EUR 150 million+ in net worldwide turnover to have transition plans aligning their strategy and business models with a global warming limit of 1.5°C. It also obliges Member States to monitor companies’ operations and emission reduction plans and how the variable remuneration…

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Mighty Earth files complaint with US Securities and Exchange Commission against JBS ‘green bonds’

Stuart Mitchell

Senior executives at Mighty Earth have filed a whistleblower complaint to the US Securities and Exchange Commission (SEC), calling for a full investigation into alleged misleading and fraudulent “green bonds” issued by the Brazilian meat giant JBS.  Evidence presented to the SEC details how JBS, the world’s largest meat processor with operations in over 20 countries, issued $3.2 billion in four separate debt issuances or “green bonds” in 2021, referring to them as Sustainability-Linked Bonds (SLBs) tied to its stated goal to cut its emissions and achieve “Net Zero by…

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