Day: 6 June 2023

ASA – ASA partners with FCA and Sharon Gaffka to educate influencers around ‘finfluencing’

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with FCA and Sharon Gaffka to educate influencers around ‘finfluencing’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA) has partnered with the Financial Conduct Authority (FCA) and former Love Islander Sharon Gaffka, including with a new infographic, to help educate influencers about the potential pitfalls of promoting financial products, or…

Read More

Climate Strategy: the L’OCCITANE Group announces its net-zero roadmap

Stuart Mitchell

Through an ambitious Climate Strategy, the L’OCCITANE Group has committed to reaching a science–based net–zero target across all its brands. Focusing on continuing to reduce its greenhouse gas (GHG) emissions by 2031 and achieving net–zero emissions by 2050, its targets have been validated by the Science Based Targets initiative (SBTi). SBTi (sciencebasedtargets.org) encourages companies to address the climate challenge in ways that scientists believe are necessary to achieve the Paris Agreement goals. ‘We are aiming to achieve ambitious targets with this commitment. Although our company has many options for transforming…

Read More

Sky research reveals the ‘green halo’ of sustainability advertising: 3 in 5 say sustainability messaging in advertising influences their brand choice

Stuart Mitchell

New research commissioned by Sky Media and released as part of the 2023 Sky Zero Footprint Fund, reveals the impact and effectiveness of sustainability campaigns.   The study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants – using both survey and qualitative interview and focus groups. The research, conducted in conjunction with Savanta, also included use of impulse and speed response triggers to help gauge strength and speed of agreement to highlight implicit associations. By comparing sustainability and non-sustainability campaigns across a range…

Read More

UnLtd. and Big Issue Invest’s £10 million pound Fund announces new investment into neurodivergent talent startup

Stuart Mitchell

The Growth Impact Fund, a social impact investment fund developed by Big Issue Invest (BII) and UnLtd, has made its first investment aimed at tackling the underrepresentation in the workplace of people from neurodivergent backgrounds. The Fund has invested £300,000 in neurodivergent talent platform Neuropool, which aims to get more than 10,000 neurodivergent people into employment by 2030. The company was established by Jack Dyrhauge, an Autistic / ADHD Entrepreneur. The tech-for-good organisation builds neurodivergent talent pools for leading brands like Universal Music Group, the Financial Times and universities like…

Read More

Flutter Entertainment plc named as new headline partner of The Tour 21

Stuart Mitchell

Cure Leukaemia are thrilled to announce that global sports gaming provider, Flutter are the new headline partner of Cure Leukaemia’s flagship event, “The Tour 21” for the 2023, 2024 and 2025 editions of the £1million fundraising event. The partnership will see the Flutter logo become part of the event identity, showcased throughout the event and proudly placed across the front of the exclusively-produced rider jersey from Tour de France Official Kit Supplier, Santini. The Tour 21 in partnership with Flutter, takes place one week ahead of the professional race and…

Read More