Tag: Sky Media

Barclays and Channel 5 partner to champion better money management across the UK with Nick Knowles

Stuart Mitchell

Sky Media, the advertising arm of Sky, consumer bank Barclays UK and Channel 5, have announced a brand new and exclusive TV and social media partnership to encourage conversations about money management, featuring broadcaster’s much-loved presenter Nick Knowles. The light-hearted and educational six-part series launches tonight on Channel 5 during Bank Scams: Don’t Get Caught Out at 19:00 and during New: Fresh vs. Frozen: Which is Better at 20:00.  It aims to educate viewers on how to deal with financial challenges using Barclays’ products and services to help make money…

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Sky Media launches ‘Footprint Fund’ spin-off to support sustainable SMEs

Stuart Mitchell

Sky Media, the advertising arm of Sky, has announced that its award-winning Sky Zero Footprint Fund is launching an additional initiative dedicated to SME and local businesses called ‘Local Heroes’. Launched in 2021, The Sky Zero Footprint Fund initiative was created to inspire positive behaviour change and help start-ups and established brands accelerate their sustainable initiatives nationally, using the power of TV. The new fund brings the same promise to local and regional businesses. The ‘Sky Zero Footprint Fund Local Heroes’ will be awarding nine businesses from different regions of…

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Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption Index’…

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Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has today announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption…

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Sky Media Elevates Search Behaviour Targeting Through Captify Partnership

Stuart Mitchell

Last year, Sky Media launched Search Behaviour Targeting, allowing brands, for the first time, to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, the leader in real time audiences and insights fuelled by search intelligence, offering even more granular and bespoke targeting for brands. With 1.5 billion UK searches tracked each month, the number of categories available for advertisers has more than doubled to eighteen off-the-shelf audiences, meaning greater targeting options and granularity. Alongside this, sectors such as…

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