Tag: Sky Media

Sky Media Elevates Search Behaviour Targeting Through Captify Partnership

Stuart Mitchell

Last year, Sky Media launched Search Behaviour Targeting, allowing brands, for the first time, to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, the leader in real time audiences and insights fuelled by search intelligence, offering even more granular and bespoke targeting for brands. With 1.5 billion UK searches tracked each month, the number of categories available for advertisers has more than doubled to eighteen off-the-shelf audiences, meaning greater targeting options and granularity. Alongside this, sectors such as…

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Stop what you’re chewing, Milliways has made its TV debut

Stuart Mitchell

Sky Media has announced that the 2023 Sky Zero Footprint Fund finalist, Milliways, has unveiled its winning advert, marking the brand’s TV debut. The campaign will run until the 21st of April.  Ever wondered what it’s like to chew your dog’s favourite toy or fancied a bite of your office water cooler? These are just some of the absurd scenarios featured in Milliways new ad. The leading plastic-free, plant-based and biodegradable chewing gum brand won £250,000 media value as a finalist in the 2023 Sky Zero Footprint Fund, which will…

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Sky launches campaign for the Department for Education to open a new window of opportunity for industry professionals

Stuart Mitchell

The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching. Created in partnership with Sky Media, the advertising sales arm of Sky, the campaign creative is inspired by the football Transfer Window, which sees footballers transferring from club to club. Similarly, the Teach in FE campaign features stories of those…

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Sky Media unveils programmatic Creative Optimisation to elevate campaign effectiveness.

Stuart Mitchell

Sky Media, the sales arm of Sky today announces the launch of a new programmatic Creative Optimisation capability aimed at performance and response focused TV advertisers. In partnership with Adalyser and using Sky’s ability to directly link TV ad viewing and web activity, Programmatic Creative Optimisation dynamically matches the most suitable ad creative to the most responsive audience, all while the campaign is live. The optimisation tool looks at genre, channels, time-of-day, day of week, and automatically updates the spot schedule and creative deployed to optimise response. Ad selection is…

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Grub Club Announced as £1m Grand Prix Winner of the 2023 Sky Zero Footprint Fund

Stuart Mitchell

Grub Club has been unveiled by Sky Media as the recipient of the Grand Prix prize of the 2023 Sky Zero Footprint Fund. The £2million advertising initiative is designed to support and encourage the nation to #GoZero, by raising awareness of the climate crisis and using the power of TV to inspire actions to protect the planet. Launched in 2021, the fund has contributed £6m to amplify businesses that promote behavioural change and deliver tangible positive impact. Grub Club which produces insect protein dog food, was selected as the winner…

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