Tag: Sky Media

PÄRLA brings first-ever ‘Beautifully Clean Oral Care’ TV campaign to screens nationwide with Sky

Stuart Mitchell

PÄRLA, the dentist-founded oral care brand on a mission to eliminate plastic toothpaste tubes, is bringing its first-ever TV campaign, ‘Beautifully Clean Oral Care’, to screens nationwide this June, live and on-demand across Sky channels.  Backed by Sky Media’s Sky Zero Footprint Fund, which awarded PÄRLA £200,000 in advertising as a Disruptor category winner, the initiative uses creativity to raise awareness of plastic toothpaste waste and inspire more sustainable oral care habits.   In the UK alone, an estimated 300 million plastic toothpaste tubes are sent to landfill each year2, with 20…

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GoodGym’s ‘Workout for the Future’ campaign goes live on Sky following £700k Sky Zero Footprint Fund win

Stuart Mitchell

GoodGym has unveiled its new Sky TV advert, “Workout For The Future”, launching on 20 April 2026, encouraging people across the UK to get active while supporting their local communities and the environment. The campaign follows GoodGym’s Grand Prix win of the Sky Zero Footprint Fund, which awarded £2 million in advertising to organisations aiming to drive positive environmental change, with GoodGym receiving the top prize of £700,000 in media value. Delivered in partnership with Sky Media, the campaign brings purpose-led storytelling to a national audience at scale. Created on…

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Global environmental action NGO WRAP brings recycling to life with ‘Rescue Me’ TV campaign, backed by Sky Media

Stuart Mitchell

WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing across Sky channels from the 13th of April. The campaign is designed to inspire people to recycle more and therefore accelerate the shift towards a better use of our resources. Despite strong intent, recycling behaviours remain inconsistent. WRAP’s latest research reveals that while 89% of UK households regularly recycle, 79% admit to throwing away at least one item that could have…

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Sky Media brings programmatic buying to premium VOD via Google DV360

Stuart Mitchell

Sky Media, the advertising arm of Sky, today announced a major step forward in its programmatic strategy, enabling advertisers to access premium video on demand (VOD) inventory via Google Display & Video 360 (DV360). Following a successful pilot, Sky Media will offer programmatic access to broadcast quality VOD across its own platforms and channels, as well as inventory from its broad portfolio of Media Partners. Discovery, through DV360. With Sky Media representing more than 31% of ad supported TV viewing in the UK, this development is a major step in simplifying…

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New Sky Media “Addressable Advantage” study, reveals addressable TV delivers stronger campaign results with greater certainty

Stuart Mitchell

Sky Media has released the “Addressable Advantage”, a landmark new study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver highly effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone.  Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns across 535 advertisers between 2020 and 2025. Drawing on household-level data from Sky’s 5 million-home panel, the research represents one of the most comprehensive addressable TV effectiveness studies in the UK. …

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