Day: 12 June 2023

These are the biggest mistakes brands and advertisers are making when trying to reach older women

Stuart Mitchell

The biggest mistakes made by brands and advertisers include showing women in their 50s ‘wearing old-fashioned clothing’ or ‘kooky & struggling with menopause’, new survey results reveal.  The online poll conducted by the Centre for Ageing Better and Ageism Is Never In Style® by The Bias Cut also reveals women in their 60s were concerned about being painted as ‘lonely and lacking in relationships’, while those in the 70s and 80s hated being shown as ‘frail’ or ‘lonely’. Over half (55%) of UK women over 18 told the online poll…

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The Royal Marines Charity launches its own debit card to drive donations for its lifelong support programmes for veterans

Stuart Mitchell

RMA – The Royal Marines Charity (RMA), the membership body supporting serving and veteran Royal Marines and their families, has launched a debit card in partnership with Currensea, enabling supporters to make charitable donations each time they spend at home or abroad, boosting donations for the vital support programmes the charity offers.   The new Royal Marines Charity by Currensea card links to supporters’ existing bank accounts and will be available to both members and supporters wishing to donate to RMC. Donations can be made by rounding up spending to the…

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ADB Announces IF-CAP, New Program to Accelerate Billions in Climate Change Financing

Stuart Mitchell

The Asian Development Bank (ADB) has announced the Innovative Finance Facility for Climate in Asia and the Pacific (IF-CAP), a landmark program which could significantly ramp up support for the region in the battle against climate change. The announcement was made by ADB President Masatsugu Asakawa on the opening day of ADB’s 56th Annual Meeting in Incheon. “Climate change is the critical issue of our lifetime and here in Asia and the Pacific we are on the frontlines of that battle,” Mr. Asakawa said. “The climate events we have experienced…

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Port of Aberdeen investing £55 million to become UK’s first net zero port

Stuart Mitchell

Port of Aberdeen has recently announced its commitment to invest £55 million over the next 10 years to become the UK’s first net zero port by 2040. This means being an exemplar and targeting net zero emissions from vessels visiting the port (scope 3), as well as the port’s own operations (scope 1 and 2). Bob Sanguinetti, Chief Executive, Port of Aberdeen, said: “Today we launched our net zero strategy with the aim of becoming the UK’s first net zero port by 2040. Strong partnerships and investment across the public…

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Biffa and Lunaz to up-cycle and electrify bin lorry fleet for sustainable and emissions-free collections

Stuart Mitchell

Leading sustainable waste management company Biffa, and the UK’s fastest growing vehicle electrification and upcycling business Lunaz, have taken a landmark step towards cleaning up one of Britain’s largest fleet of bin lorries. The two British companies are combining expertise to give Biffa trucks a new lease of life by replacing diesel engines with electric. This ensures older vehicles are upcycled instead of scrapped as Biffa transitions its fleet to zero-emissions powertrains. In signing a fleet electrification and upcycling agreement, Lunaz commits to supporting the transition of Biffa’s existing diesel…

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