Month: June 2023

IPA appoints Laurence Green as Director of Effectiveness

Stuart Mitchell

The IPA has announced the appointment of creative strategist turned business director and agency founder Laurence Green as its new Director of Effectiveness. Green will join from 4 July. Green brings 30 years of experience in the advertising and cultural sector to his new IPA role, having grown and sold two creative agencies: Fallon London to Publicis Groupe and 101 to IPG; served as a Trustee at Somerset House and Chair of the British Independent Film Awards; and been an independent adviser to agencies, brand owners and media owners on…

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Energy Storage Coalition launched

Stuart Mitchell

On 4 May 2023 the Energy Storage Coalition, a new organisation aimed at accelerating the decarbonisation of the European energy system by increasing the deployment of sustainable and clean energy storage solutions to support renewables, hosted its launch event. The event was attended by over 150 policymakers, industry and associations representatives. It provided an opportunity to discuss how the upcoming EU Electricity Market Design can address today’s barriers to the deployment and use of energy storage technologies in Europe. The keynote speaker, Kadri Simson, European Commissioner for Energy, presented the…

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Pernod Ricard signs its first sustainability-linked loan for €2.1bn

Stuart Mitchell

Pernod Ricard is pleased to announce the signing of its first (sustainability linked) loan totalling euros 2.1 billion in order to refinance in advance an existing facility expiring June 2024. This sustainability-linked refinancing facility is linked to two environmental commitments: 1. Reduction in absolute greenhouse gas emissions (Scopes 1 & 2) on operated sites, and 2. Reduction of water consumption per unit produced at its distilleries. These two key performance indicators, included in our 2022 Sustainability-Linked Financing Framework, address stringent sustainability challenges for us and our industry. The transaction is…

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300 Million Trees Planted By 49 Thousand Farmers In Sustainable Agroforestry Systems

Stuart Mitchell

49,000 farmers have restored their degraded farmland through an agroforestry technique called the Forest Garden Approach. With training from regenerative agriculture nonprofit Trees for the Future (TREES), farmers have planted a combined 300 million trees on their land.  “This land before was unproductive, but now you can see it is very productive. I’ve planted a big Forest Garden. I’ve already planted over 7,200 seedlings,” says Kenyan farmer Mary Ndanzu.  Forest Gardens are made up of thousands of trees and dozens of different food and resource crops. Farmers are able to…

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CISL’s energy efficient Entopia Building shortlisted for the AJ100 Awards 2023

Stuart Mitchell

Cambridge Institute for Sustainability Leadership (CISL)’s green office retrofit, the Entopia Building, has been shortlisted for the Architects’ Journal (AJ) 100 Awards 2023.  The AJ100 Awards celebrate the achievements of the UK’s largest architecture practices, including those leading the way on sustainability. Entopia has been shortlisted in the ‘Collaboration of the Year’ category alongside four other contenders.  The Entopia Building is an energy-efficient, sustainable retrofit. What used to be a 1930s telephone exchange is now a world-leading example of ‘deep green’ retrofit, aiming for BREEAM certification (Outstanding), the Passivhaus ‘EnerPHit’…

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