Day: 18 July 2023

SAP Rated Top Three in IDC’s Sustainability Index

Stuart Mitchell

SAP’s strategic commitment to sustainability and the comprehensiveness of its commercial offerings were highlighted in the IDC Sustainability Index for Software Providers: SAP (doc #EUR147190121, May 2023), placing SAP in the top three of 23 software vendors that were assessed using IDC’s sustainability framework. SAP Solutions Enable Organizations to Record, Report, and Act on their Sustainability Ambitions IDC reviews the roles of major ICT players’ environmental, social, and governance (ESG) impacts across three pillars: Technology as an Enabler, Technology Vendor Performance, and Technology for Good. During its assessment of software…

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Human Rights Campaign Officially Declares ‘State of Emergency’ for LGBTQ+ Americans; Issues National Warning and Guidebook to Ensure Safety for LGBTQ+ Residents and Travelers

Stuart Mitchell

The Human Rights Campaign (HRC) — the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization — officially declared a state of emergency for LGBTQ+ people in the United States for the first time in its more than 40-year history, following an unprecedented and dangerous spike in anti-LGBTQ+ legislative assaults sweeping state houses this year. A new report released by HRC today — LGBTQ+ Americans Under Attack — details more than 75 anti-LGBTQ+ bills that have been signed into law this year alone, more than doubling last…

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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Stuart Mitchell

The campaign that tackled vaping, Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was awarded the Grand Effie at the 2023 Effie Awards US Gala, held on June 1 in New York. “Depression Stick + Breath of Stress Air” saw nonprofit Truth Initiative and independent agency Mojo Supermarket unite to take on the billion-dollar vaping industry and capture the attention of the hard-to-reach teen audience by building a platform through honesty, relevance, and compelling creative. The Grand Effie winner…

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Kimberly-Clark Reports Progress Toward 2030 Sustainability Goals

Stuart Mitchell

Kimberly-Clark has published its annual sustainability report, including an update on the company’s progress toward its 2030 sustainability strategy and goals. The goals address the social and environmental challenges of the next decade with a mission of improving the lives and well-being of 1 billion people in underserved and vulnerable communities around the world – while safeguarding natural systems and reducing the company’s environmental footprint by 50 percent in key areas, including plastics, forests, water and climate. “I’m proud of what our teams around the world have accomplished in the…

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CAP – Lost in the parking lot: Avoiding parked domain dead ends

Stuart Mitchell

The ASA/CAP have released a post called: Lost in the parking lot: Avoiding parked domain dead ends. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Holiday Packages Are Almost Being Given Away” “Unsold Sofas Selling For Nearly Nothing” “Killer New EVs With Longest Range And Most Power” Sound too good to be true? The ASA has recently published three upheld rulings about ads making…

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