First the Super Bowl, now the Grand Effie – Tubi wins top award at 2024 Effie Awards US

The campaign that got everyone reaching for their remote on advertising’s biggest night has earned this year’s Grand Effie in the United States.  Tubi TV and Mischief @ No Fixed Address’ “Tubi Takes Viewers Down A Super Bowl Rabbit Hole,” with contributing agency, VaynerMedia, accepted the top recognition for marketing effectiveness at the Effie Awards US Gala, held on May 23 in New York. “Tubi Takes Viewers Down A Super Bowl Rabbit Hole” saw challenger brand, Tubi, disrupt the 2023 Super Bowl – creating one spot showcasing the brand’s distinctive point…

Read More

Yorkshire Tea wins the Grand Effie at the 2023 Effie Awards UK

Effie UK, which recognises and celebrates the most effective marketing of the year, is proud to unveil the winners of the 2023 Effie Awards UK competition. Twenty-one Gold, Silver and Bronze winners were chosen this year for solving a marketing challenge effectively, connecting with the target audience and achieving outstanding results. Yorkshire Tea scooped the Grand Effie for the most effective marketing campaign in the UK, and also a Gold for its long-running brand campaign, ‘Where Everything’s Done Proper’. Four other brands were also awarded Gold: CALM, Mayor of London,…

Read More

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

The campaign that tackled vaping, Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was awarded the Grand Effie at the 2023 Effie Awards US Gala, held on June 1 in New York. “Depression Stick + Breath of Stress Air” saw nonprofit Truth Initiative and independent agency Mojo Supermarket unite to take on the billion-dollar vaping industry and capture the attention of the hard-to-reach teen audience by building a platform through honesty, relevance, and compelling creative. The Grand Effie winner…

Read More