Tag: Grand Effie

Yorkshire Tea wins the Grand Effie at the 2023 Effie Awards UK

Stuart Mitchell

Effie UK, which recognises and celebrates the most effective marketing of the year, is proud to unveil the winners of the 2023 Effie Awards UK competition. Twenty-one Gold, Silver and Bronze winners were chosen this year for solving a marketing challenge effectively, connecting with the target audience and achieving outstanding results. Yorkshire Tea scooped the Grand Effie for the most effective marketing campaign in the UK, and also a Gold for its long-running brand campaign, ‘Where Everything’s Done Proper’. Four other brands were also awarded Gold: CALM, Mayor of London,…

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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Stuart Mitchell

The campaign that tackled vaping, Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was awarded the Grand Effie at the 2023 Effie Awards US Gala, held on June 1 in New York. “Depression Stick + Breath of Stress Air” saw nonprofit Truth Initiative and independent agency Mojo Supermarket unite to take on the billion-dollar vaping industry and capture the attention of the hard-to-reach teen audience by building a platform through honesty, relevance, and compelling creative. The Grand Effie winner…

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