Day: 29 September 2023

Golden Drum, Festival of Creativity, has announced an increase of entries received into the 2023 Competition

Stuart Mitchell

Advertisers, agencies and other marketing communications professionals from 29 different countries have entered their best works in five diverse sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum, and a special All Juries Section. The number of entries in the competition has surpassed previous years. Miha Bevc, Competition Director said: »The Golden Drum traditionally plays an important role in the creative, marketing, and advertising community in the European advertising space. Therefore, we are extremely proud that the festival is returning even stronger this year.…

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Kraft Heinz Announces Goal to Reduce the Use of Virgin Plastic Globally by 20 Percent – or more than 100 Million Pounds – by 2030

Stuart Mitchell

The Kraft Heinz Company announces a new goal in 2023 to reduce the use of virgin plastic in its global packaging portfolio by 20 percent by 2030 – a critical step in decreasing its use of fossil fuels and finding more sustainable product packaging options. This change is estimated to reduce the use of approximately 100 million pounds of virgin plastic1, the equivalent of nearly five Eiffel Towers in weight. This goal builds on the existing investments the Company has made across its portfolio to reduce plastic use and meet…

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Sainsbury’s joins ‘Say Pants to the Tax’ campaign, calling for VAT removal on period pants

Stuart Mitchell

Sainsbury’s is proud to pledge its support, with M&S and WUKA, on a campaign calling on the Government to remove the VAT that applies to period pants. Disposable period products such as pads and tampons are not subject to VAT, however, under current regulations reusable period pants are classified as garments, and therefore are taxed at 20%. Sainsbury’s does not think this is fair and wants to be part of the change that is needed, so has joined other signatories in pledging support to ‘Say Pants to the Tax’ and…

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PepsiCo Beverages North America Announces Funding for Salt River Project’s Resilient Water and Forest Project in the Verde River Watershed

Stuart Mitchell

PepsiCo Beverages North America (PBNA) recently announced a commitment of funds to the Salt River Project (SRP) Resilient Water and Forest Restoration Project in the Verde River watershed, one of Arizona’s most important waterways. The project focuses on restoring forest structure, composition, and function in a 1,450-acre area of the watershed that supplies water to the Phoenix metropolitan area. Many parts of the watershed are at high risk of wildfire, the occurrence of which would harm SRP’s ability to provide resilient water to the Phoenix community. Other partners on the…

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Berry Creates Unique rPET Bottle for New Sustainable Luxury Brand

Stuart Mitchell

A new luxury artesian mineral water is being packaged in a bottle using exclusively 100% recycled PET (rPET) bottles*, manufactured by Berry Global. NEUE Water has been consciously conceived for today’s modern, on-the-go lifestyle. As well as its recycled content, the unique ergonomic flat shape of the bottle enables it to fit easily into pockets, bags and seatback storage in planes and trains. Equally important, the bottle’s sturdy construction makes it suitable for refilling for multiple use, and it can be recycled at its end of life. Berry’s technical expertise…

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