Month: September 2023

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising, in existence for more than a decade, is digital advertising that is bought, sold and placed using automated technologies and algorithms. According to Dentsu, nearly three quarters (71%) of digital spending will be transacted programmatically across various platforms in…

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Action Against Hunger asks restaurants and food lovers to unite for a world without hunger

Stuart Mitchell

Love Food Give Food, the campaign which invites diners to add just £1 to their bill to contribute to Action Against Hunger UK’s life-saving humanitarian work, has returned in September for the 12th year. In 2023, 174 restaurants are taking part in the Love Food Give Food campaign, which will take place from September to October, including Hawksmoor, Shoryu Ramen, Hakkasan and Darjeeling Express. Since the campaign’s inception in 2011, Love Food Give Food has raised over £3.5 million, while this year Action Against Hunger is hoping to raise over…

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New Fully-Funded Consultancy Programme For NGOs Preventing Child Sexual Violence In The EU And UK

Stuart Mitchell

Spring Impact opens recruitment for Scale Accelerator: Preventing Childhood Sexual Violence, a programme to be delivered in the EU and UK offering fully subsidised scaling consultancy support for NGOs working to reduce the number of children across the EU and UK that experience sexual abuse and exploitation each year. Childhood sexual violence is preventable, yet it affects 1 in 5 children across Europe each year. Ending both online and offline childhood sexual violence is vital for ensuring the safety, well-being, and dignity of every child. It is not only a…

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Jury of Leading Marketers to Select 2023 One Show CMO Pencil Winner

Stuart Mitchell

A jury of 10 leading brand-side marketers has been named by The One Club for Creativity to select the winner of the prestigious CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from among the top winners in The One Show 2023. The esteemed marketers will gather in person and online on September 20, 2023 to review 31 high-scoring entries culled from Best of Discipline and multiple Gold Pencil winners, as determined by the nearly 300 creative leaders from 40 countries on…

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Ferrero reveals significant progress and outlines future plans in latest Cocoa and Forest Initiative (CFI) annual report

Stuart Mitchell

Ferrero has released its fourth annual report on the Cocoa and Forest Initiative (CFI), showcasing achievements made across the past four years and outlining its plans for sustainable cocoa production and forest conservation. With the goal of combatting deforestation, promoting reforestation, and ensuring the long-term viability of cocoa farming communities, Ferrero has assessed 420,000 hectares of land for deforestation risk and distributed more than three million multi-purpose trees for on-farm planting and 775,000 native trees across the Ivory Coast for reforestation over the period of four years. These efforts will…

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