Month: September 2023

CAP – Avoiding ‘Fake Views’: A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding ‘Fake Views’: A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to make…

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UK Space Agency funding for technologies to monitor the Earth

Stuart Mitchell

The £15 million UK Space Agency funding will support the research and experimental development of space-based instruments, aimed at supporting a range of environmental services, which could include meteorology, climate monitoring, environmental management, agriculture and urban planning, and improving scientific knowledge. The UK is already a world leader in Earth Observation (EO) tools, technologies, and data use. This funding will help to accelerate the development of promising UK EO technologies which could be flown on satellites in the next few years. The National Space Strategy in Action report, published in…

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UK Infrastructure Bank invests to strengthen domestic lithium supply chain and boost Cornish economy

Stuart Mitchell

UK Infrastructure Bank has announced an equity investment of approximately £24 million to support Cornish Lithium in the development of the UK’s critical minerals supply chain. The investment, the Bank’s first equity deal, will help finance the creation of a domestic supply of lithium, which is crucial to the scaling up of battery production for electric vehicles and the development of battery energy storage – both key sectors in the UK’s transition to net zero.  The Bank’s involvement facilitated matched funding by The Energy & Minerals Group (EMG), a US-based…

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First of its kind climate fund to back 100% renewable electricity

Stuart Mitchell

The New Zealand Government has worked with BlackRock, one of the world’s largest investors in climate infrastructure and clean technology, to launch a $2 billion fund with the goal of making New Zealand one of the first countries in the world to reach 100% renewable electricity. Prime Minister Chris Hipkins announced the first of its kind New Zealand net zero Fund alongside Minister of Energy and Resources Megan Woods and representatives of BlackRock in Auckland today. “This is a first of its kind fund in the country that demonstrates the…

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UNICEF and Formula E to auction unique sculpture made from race car parts

Stuart Mitchell

A unique sculpture made from previously used Formula E race car parts is set to be auctioned by the partners. The installation was created to raise awareness of the impact of climate change on young people. Entitled Children’s Planet, the stunning piece measuring 2.5m in diameter was designed and made by British sculptor, Charles Elliot, using parts of the Formula E GEN2 race cars used in Season 8. It was unveiled at Formula E’s London E-Prix finale of Season 9 in the Championship. Broken and damaged parts were gifted by…

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