Month: September 2023

New PSAs from VA and the Ad Council Strive to Reduce Veteran Suicide

Stuart Mitchell

Ahead of Suicide Prevention Month in September, the U.S. Department of Veterans Affairs (VA) and the Ad Council recently released new public service advertisements (PSAs) for their ongoing national campaign: “Don’t Wait. Reach Out.” Since 2021, the campaign has encouraged Veterans who are struggling to visit VA.gov/REACH, a comprehensive website designed to help them navigate the wide range of resources available. The new PSAs are inspired by the insight that military Veterans are often the first to help others, but it can sometimes be tougher for Veterans to ask for…

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Cargill and partners announce first Gold Standard-approved methane emissions reduction methodology for beef producers

Stuart Mitchell

Beef producers are leading the way toward the future of sustainable agriculture and hold the ability to mitigate methane emissions that address climate change. To recognize these efforts and enable reduction value to be quantified, Cargill partnered with TREES Consulting to develop a Gold Standard-approved beef methodology that offers the global beef industry a framework for measuring methane emissions reduction using feed supplements that have been incorporated into beef cattle diets, such as SilvAir™. Gold Standard’s certification process allows climate and sustainable development initiatives to quantify, manage and maximize their…

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Used car market electrifying as EV sales soar in second quarter

Stuart Mitchell

The UK’s used car market rose by 4.1% during the second quarter of the year, with 1,832,267 units changing hands, according to the latest figures published today by the Society of Motor Manufacturers and Traders (SMMT). The increase equates to an additional 72,583 transactions compared with the same period in 2022, reflecting sustained growth in the new car market and improving availability. The easing of supply chain disruptions has driven sales growth in every month so far this year and, although the Q2 market remains -9.9% below 2019 levels, its…

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Pension funds need net-zero ‘paradigm shift’

Stuart Mitchell

Pension fund net-zero transition plans are dramatically underestimating the risks and opportunities presented by climate change, experts say. A new report from the Economics of Energy Innovation and System Transition (EEIST) project, led by the University of Exeter, argues for fundamental change in the way the investment industry thinks about climate change. The report calls on pension funds and other asset owners to adopt “decision-useful climate scenarios” – using plausible real-world narratives to develop and implement bespoke transition plans. This would protect assets and support the net-zero transition – so…

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InnoVision Marketing Group Chosen as Agency of Record for Innovative Native American
Beverage Company, Sacred Beverages

Stuart Mitchell

InnoVision Marketing Group, a leading marketing agency renowned for its creative strategies and innovative approaches, is proud to announce that it has been selected as the Agency of Record for Sacred Bev Native Wellness. Sacred Bev is an organization with a profound mission: to share and expand knowledge of Native American culture, shine a spotlight on Native Communities and give back to those tribes in need throughout Indian Country. Through their unique beverages and proprietary herbal combinations, Sacred Bev aims to increase awareness of Indian Country and Communities in an…

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