Day: 2 November 2023

CAP – Deliver the goods: Ensure your delivery claims and charges are CAP Code compliant

Stuart Mitchell

The ASA/CAP have released a post called: Deliver the goods: Ensure your delivery claims and charges are CAP Code compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Black Friday now just around the corner (see here for more of our Black Friday related content), ensuring you’re making compliant delivery claims in ads is more important than ever. Here are some key issues…

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New Study From Crown Holdings And IAI Actions Critical Steps To Strengthen Global Aluminum Beverage Can Recycling

Stuart Mitchell

Improvements to beverage can recycling practices in six countries around the world could help to reduce global CO2 emissions by up to 60 million metric tons by 2030, according to a new study commissioned by Crown Holdings, Inc. (Crown) and the International Aluminium Institute (IAI). Conducted by third-party global management consultants Roland Berger, the new report establishes 20 short- and long-term levers to bolster recycling systems and increase beverage can recycling rates in several countries, four of which include Vietnam, Thailand, Cambodia and the UAE.—key markets where Crown maintains operations.…

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Student Marketing Teams Compete to Answer Creative Challenges in The Pitch 2024

Stuart Mitchell

Applications to CIM’s 2023/24 global competition – The Pitch – are now open to UK and international marketing students until Friday 01 December. Following a successful trial of last year’s postgraduate competition, The Challenge, this year’s competition will now be open to both postgraduate and undergraduate students. Eligible undergraduate and postgraduate students can enter from universities across the world as long as they are studying for or have completed a marketing degree, or a business degree containing a marketing module. Now in its thirteenth year, the competition challenges aspiring marketers…

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Larger-scale recycling collections of currently neglected plastic types can deliver economic viability

Stuart Mitchell

A pioneering cost-benefit study could transform the way local authorities handle non-household plastic waste, such as polyethene terephthalate (PET) trays and low-density polyethene (LDPE) wrapping film.   These materials are often used to package fruit and vegetables but are also very common in industrial applications. Non-household end-use plastic waste is generated by ‘end-users’ from commercial activities (e.g., wholesales, retail stores, restaurants, coffee shops, cafés, etc.), industrial activities (e.g., manufacture, mining, construction, etc.), and institutional facilities (e.g., schools, offices, etc.).   Researchers from the Universities of Surrey, Portsmouth and Ghent found increasing the…

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New skills guide; CIPR launches guide to drafting crisis communication plans

Stuart Mitchell

The Chartered Institute of Public Relations’ (CIPR) Crisis Communications Network today launched a new skills guide to help public relations professionals develop effective crisis communication plans. The guide – Drafting a Crisis Communication Plan – is the first in a series from the Network providing CIPR members with practical steps and advice to prepare for and manage organisational crises. It explores the stages of a crisis and takes readers through the steps to include when writing a crisis communications plan as well as outlining how to define a crisis, map…

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