Top CMOs and agency directors optimistic but call for stricter marketing regulations

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

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CIM awards marketers with digital badges to highlight achievements and support career progression

The Chartered Institute of Marketing (CIM) has launched a digital badge scheme to help marketers to show their level of qualification, experience and seniority. CIM members and the wider marketing community can use the digital badges across social media, email signatures and personal websites to reflect their association with CIM and their achievements in the marketing industry. The scheme will benefit both individuals and businesses by providing an easily identifiable way to recognise marketing talent and commitment to CPD. Marketers will be able to display badges showing successful completion of…

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Senior leader apprenticeship course to address the UK marketing skills gap

The Chartered Institute of Marketing (CIM) announces that businesses across the UK will be able to upskill senior marketers as part of the updated government apprenticeship standard. To address the UK marketing skills gap and apprenticeship standard, Cranfield University launched the first MSc in Marketing and Leadership, which maps across a range of CIM qualifications and supports the development of senior leaders across the UK.  This course was designed to meet the requirements of the Level 7 Senior Leader apprenticeship standard which was recently redesigned by the Institute for Apprenticeships and…

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Leeds Beckett University team wins ‘The Pitch’ national marketing competition to be named ‘Marketers of the Future’

The Chartered Institute of Marketing (CIM) has announced a student team from Leeds Beckett University as winners of its national student marketing competition, The Pitch. This year, the competition was sponsored by Samsung UK with student teams challenged to find creative ways to market its new foldable mobile phone category to Gen Z. Jessica Rolph, Hannah Napier and Georgina Tordoff from team ‘Brains of Beckett’, beat teams from across the UK to be crowned ‘Marketers of the Future’. Due to Covid-19, the live final of the competition was held virtually…

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Age divide in marketing training adding to significant digital skills deficit

New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK. CIM’s latest report ‘Digital Vision, living on the cutting edge’ found that the majority of marketers over the age of 55 had received no training at all in the last two years prior to the pandemic, sparking concern that senior marketers may not be keeping up with the rapid pace of change in the sector.   The COVID-19 pandemic has accelerated the shift towards digital and…

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