CIM steps up learning and development support for members

The Chartered Institute of Marketing (CIM) has announced that from the 25th November, new and renewing graded CIM members will be given a month’s access to online courses worth £249. Marketers will receive 30 days access to either the ‘Marketing Fundamentals’ or ‘Marketing and Brand Strategy’ online course when they join or renew their existing membership. The move is aimed at offering additional support to marketers in their learning and professional development, at a time they need it most. With the UK economy and the marketing sector feeling the effects…

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Agency marketers outperform in-house teams in digital skills

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a robust test of core digital marketing competencies. In the face of an increasingly complex digital marketing landscape, in-house marketers appear to be well behind agency marketers, not just in emerging specialist digital skills, but also…

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Next generation of marketers the most digitally sophisticated yet, concludes new research

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) has uncovered a dramatic shift in the digital marketing skills of the sector’s junior level marketers. Over the past two years, the skills of the marketing sectors’ interns, graduates and executives have improved dramatically, while those of the people who manage them have stayed at about the same level and in some areas fallen. The results come from a benchmarking test of digital marketing skills of almost 9,000 marketing professionals, carried out…

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CIM broadens e-learning proposition with virtual classrooms

The Chartered Institute of Marketing (CIM) has introduced a series of virtual classrooms, to encourage professional marketers to continue learning and development from home. As more businesses turn to digital channels to maintain relationships with consumers in response to the coronavirus pandemic. CIM is seeing an increased demand from members looking to expand their digital marketing capabilities, looking specifically at PPC, SEO, paid social and copywriting. In response, CIM has developed interactive, compact and more informal virtual courses focusing on these in-demand areas of training. Marketers can opt to participate…

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CIM accelerates its e-learning proposition with new online digital marketing course

The Chartered Institute of Marketing (CIM) has strengthened its online training portfolio by launching the CIM ‘Digital Marketing Channels’ course, allowing marketing professionals and business owners to take advantage of the latest digital marketing channels. CIM’s digital marketing courses are some of the organisation’s most in-demand training options. This new course, developed in partnership with Target Internet, is entirely accessible online and features the very latest content and training techniques. CIM is already well set-up to support customers digitally, offering webinars, podcasts and training materials, however up until now many…

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