Day: 8 November 2023

Industry and academia partnerships aim to boost economic growth

Stuart Mitchell

Nine new regional partnerships between universities and manufacturing businesses will address industry-driven challenges and develop new technologies. The Early-Stage Prosperity Partnerships have received almost £5 million from the Engineering and Physical Sciences Research Council (EPSRC), matched with funding from the business partners, to deliver: new ways of producing specialist alloys by innovations to the continuous casting method of alloy creation innovative polymer products which are both biodegradable and recyclable, and have the same functionality as conventional plastics improvements in the production of titanium sheet metal used in the aerospace industry…

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Green Finance Institute expands to Denmark and Spain to accelerate green transition

Stuart Mitchell

The Green Finance Institute (GFI), supported by funding from the Laudes Foundation, has expanded its presence to Denmark and Spain with the appointment of two green finance experts, Signe Fosgaard and Eduardo Brunet. Globally, the operation and construction of buildings accounts for around 37% of CO2 emissions , so decarbonising the built environment is vital to achieving net-zero. Across Europe, the GFI in Denmark, Spain and the UK will collaborate to share key learnings and expertise to tailor financial solutions to local markets, remove barriers to investment, and channel more…

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Effie Awards Europe Announces 2023 Finalists

Stuart Mitchell

The Effies and the European Association of Communications Agencies have announced the finalists for its 2023 Effie Awards Europe competition. This year, the Positive Change categories garnered the highest number of shortlisted entries, with brands being acknowledged for their commitment to promoting social and environmental good. Among the finalists, 40 were shortlisted in the general competition and 42 in the Best of Europe track. The finalists come from a range of agencies from Belgium, Croatia, Czech Republic, Denmark, France, Germany, Iceland, Israel, Italy, Latvia, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, The…

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Belvita partners with FareShare for hard hitting interactive DOOH campaign

Stuart Mitchell

Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need. Developed by the creative agency Elvis, ‘Give a Smile’ is led by a series of ads containing calls-to-action for viewers to donate to the campaign and ‘give a meal’ to help fight food poverty. Running until October 30, the omnichannel campaign makes use of Ocean’s interactive audience detection technology to collect donations through registered ‘smiles’. Managed by Ocean Labs, the DOOH activation is appearing across…

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GIRLvsCANCER And BBH Confront Stigma Around Sex And Cancer With Boundary Breaking Campaign

Stuart Mitchell

GIRLvsCANCER has partnered with BBH to launch a boundary breaking campaign addressing a major (but rarely discussed) survivorship issue of people living with and beyond cancer. Sex. Half of the population will develop some form of cancer over their lifetime. Of women that get cancer, less than a third are given any information about how a diagnosis or the side effects of treatments, both physical and mental, will affect their sex life. No wonder 60% of women* with cancer say they experience sexual dysfunction. GIRLvsCANCER is determined to bring fundamental…

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