Tag: Effie Awards

eos Products and Mischief @ No Fixed Address Win Iridium Effie for Second Consecutive Year at the 2025 Global Best of the Best Effie Awards

Stuart Mitchell

Effie Worldwide has announced that eos, in partnership with Mischief @ No Fixed Address, has won the prestigious Iridium Award for the second consecutive year as part of the 2025 Global Best of the Best Effie Awards. Their “Women’s Shave” campaign has been recognized as the single most effective marketing effort in the world, reaffirming its impact and continued cultural and commercial resonance.  The Global Best of the Best Effie Awards competition is open to Gold and Grand Effie winners from national and regional Effie Awards programs around the world.…

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Effie Awards Europe Reveals 2025 Finalists

Stuart Mitchell

The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the 2025 Finalists. This year marks the most successful edition in Effie Europe’s history, with entries once again highlighting the industry’s evolving priorities. The Positive Change track drew a record number of entries – a clear sign of marketers’ continuous commitment to purposeful, sustainable impact. “Effie Awards Europe is not just about the awards that celebrate the very best of European marketing and advertising. Managing the Effie programme is an ongoing commitment to our long-term strategy that…

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Effie Awards Unveils Global Multi-Region Winners for 2024

Stuart Mitchell

The Effie Awards has recently unveiled the winners of this year’s Global Multi-Region Awards. Two Golds, two Silvers, and a Bronze were awarded to projects demonstrating marketing effectiveness from far and wide. Every continent is represented among the markets, which span countries from Sierra Leone to Japan, Germany to Brazil, Australia to the US. Following the final round of judging in New York last week, the finalists have been whittled down to five winners: GOLD:– Memorial Sloan Kettering Cancer Center, Publicis Groupe, and La Fondation Publicis’ ‘Working with Cancer Pledge’…

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APAN and APAP launch Effie Awards Portugal in 2025, taking the Prémios Eficácia to the global stage

Stuart Mitchell

The 20th anniversary of the Prémios Eficácia in Portugal reaches new heights with the launch of the Effie Awards Portugal 2025, a landmark collaboration between APAN (Portuguese Advertisers Association) and APAP (Portuguese Association of Advertising, Communication, and Marketing Agencies). This new chapter elevates the Prémios Eficácia—now the Effie Awards Portugal—to an international level, as Portugal joins the global Effie Worldwide network spanning 125 countries. “After 20 years of the Prémios Eficácia, unanimously recognized as the most prestigious awards in the marketing and communications industry in Portugal, the evolution and integration into…

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Gear Up for the 2025 Effie Awards US: Entry Materials Now Available

Stuart Mitchell

An Effie Win: Effectiveness is Success Quantified  The Effie Awards United States has officially opened its call for entries for the 2025 competition, the benchmark of marketing effectiveness. Eligible campaigns include those that ran in the U.S. from June 1, 2023, to September 30, 2024. Winning an Effie Award is more than recognition—it’s a symbol of marketing excellence, recognized by industry leaders across the globe. A recent survey of US CMOs, CSOs, and executives from top brands and agencies underscores the far-reaching impact of an Effie win, from elevating corporate reputation…

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