Effie Awards Unveils Global Multi-Region Winners for 2024

The Effie Awards has recently unveiled the winners of this year’s Global Multi-Region Awards. Two Golds, two Silvers, and a Bronze were awarded to projects demonstrating marketing effectiveness from far and wide. Every continent is represented among the markets, which span countries from Sierra Leone to Japan, Germany to Brazil, Australia to the US. Following the final round of judging in New York last week, the finalists have been whittled down to five winners: GOLD:– Memorial Sloan Kettering Cancer Center, Publicis Groupe, and La Fondation Publicis’ ‘Working with Cancer Pledge’…

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APAN and APAP launch Effie Awards Portugal in 2025, taking the Prémios Eficácia to the global stage

The 20th anniversary of the Prémios Eficácia in Portugal reaches new heights with the launch of the Effie Awards Portugal 2025, a landmark collaboration between APAN (Portuguese Advertisers Association) and APAP (Portuguese Association of Advertising, Communication, and Marketing Agencies). This new chapter elevates the Prémios Eficácia—now the Effie Awards Portugal—to an international level, as Portugal joins the global Effie Worldwide network spanning 125 countries. “After 20 years of the Prémios Eficácia, unanimously recognized as the most prestigious awards in the marketing and communications industry in Portugal, the evolution and integration into…

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Gear Up for the 2025 Effie Awards US: Entry Materials Now Available

An Effie Win: Effectiveness is Success Quantified  The Effie Awards United States has officially opened its call for entries for the 2025 competition, the benchmark of marketing effectiveness. Eligible campaigns include those that ran in the U.S. from June 1, 2023, to September 30, 2024. Winning an Effie Award is more than recognition—it’s a symbol of marketing excellence, recognized by industry leaders across the globe. A recent survey of US CMOs, CSOs, and executives from top brands and agencies underscores the far-reaching impact of an Effie win, from elevating corporate reputation…

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First the Super Bowl, now the Grand Effie – Tubi wins top award at 2024 Effie Awards US

The campaign that got everyone reaching for their remote on advertising’s biggest night has earned this year’s Grand Effie in the United States.  Tubi TV and Mischief @ No Fixed Address’ “Tubi Takes Viewers Down A Super Bowl Rabbit Hole,” with contributing agency, VaynerMedia, accepted the top recognition for marketing effectiveness at the Effie Awards US Gala, held on May 23 in New York. “Tubi Takes Viewers Down A Super Bowl Rabbit Hole” saw challenger brand, Tubi, disrupt the 2023 Super Bowl – creating one spot showcasing the brand’s distinctive point…

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Effie Awards Europe Announces 2023 Finalists

The Effies and the European Association of Communications Agencies have announced the finalists for its 2023 Effie Awards Europe competition. This year, the Positive Change categories garnered the highest number of shortlisted entries, with brands being acknowledged for their commitment to promoting social and environmental good. Among the finalists, 40 were shortlisted in the general competition and 42 in the Best of Europe track. The finalists come from a range of agencies from Belgium, Croatia, Czech Republic, Denmark, France, Germany, Iceland, Israel, Italy, Latvia, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, The…

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