Tag: Ocean Outdoor

Iconic Out of Home delivers an 88% uplift in media ‘fitness signals’ according to new independent research

Stuart Mitchell

A new independent research study released 1st October by Ocean Outdoor reveals how premium and iconic Out of Home (OOH) improves brand perception and consumer confidence over and above static OOH and other media channels. The study, ‘Premium Perceptions: the Power of Signals’, supports the hypothesis that greater consideration should be given to nuances in OOH effectiveness, with iconic formats like BFI IMAX and Piccadilly Lights almost unparalleled in delivering ‘signal’ strength across all media channels. Ocean’s study applies Everyday People’s groundbreaking signalling work originally undertaken for Thinkbox (2020), and…

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From seed to screen: how Out of Home locations are being returned to nature

Stuart Mitchell

An experiment to ‘rewild’ Manchester’s Chester Road Roundabout by the outdoor advertising company Ocean Outdoor is creating a blueprint to help transform other city centre roadside locations into rich, biodiverse habitats. Over the hottest, driest summer on record, gardeners transformed a plot of around one acre surrounding one of Manchester’s busiest interchanges from parched grass into a flowering meadow, introducing a new feeding ground and home for insects and birds. Landscapers populated the areas surrounding three large format outdoor advertising screens with more than 150 species of high density nectar…

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Rail operator Lumo connects the country’s Pride events with Ocean screens

Stuart Mitchell

Newcastle-based train operator Lumo is supporting more Pride events than ever this year, including Newcastle Pride this weekend with an Out of Home showcase. The outdoor screen space was donated by Ocean. It follows the launch of a train earlier this month featuring many of the LGBTQ+ organisations Lumo supports in England and Scotland. The rail operator is also making a £1,000 donation to Gateshead-based Pride Radio which is broadcasting Newcastle Pride to its UK and global audiences to help the event be even more accessible, and enable others to…

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DOOH is a powerful voice in the transition to a low carbon energy future

Stuart Mitchell

June was a significant and busy month at Ocean Outdoor, especially when it comes to their sustainability strategy. Belowis the text from their website that explains more about what they’re doing: Every year, we mark World Ocean Day with inspiring talks from both internal and external speakers, alongside opportunities for staff to volunteer. This year, we welcomed three speakers from Watts Sustainability and the London Wildlife Trust, who shared their expertise and insights. For our volunteering activity, Team Ocean joined the London Wildlife Trust at Sydenham Hill Wood, one of…

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Emergency LOW-GOS: NHS Blood and Transplant bring to life award-winning creative idea to highlight sickle cell blood stock shortage

Stuart Mitchell

NHS Blood and Transplant has launched a new DOOH campaign to highlight low blood stocks of vital blood types needed to treat sickle cell in England – activating its award-winning ‘Emergency LOW‑GOS’ creative idea for the first time. Developed by Havas London, the campaign transforms high impact Ocean sites into an urgent call for donors to book an appointment. Major brands including The Independent, English Heritage, Marvel, HSBC UK and Westfield have donated their most recognisable asset – their iconic, (and famously red) logos. Across numerous screens in London, Manchester and…

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