Tag: Ocean Outdoor

Ocean Outdoor and MC Saatchi invite the nation to lend a hand

Stuart Mitchell

MC Saatchi and Ocean Outdoor have launched a campaign encouraging the nation’s army of community volunteers to mobilise for The Big Help Out. The OOH campaign is appearing across The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities until and during the weekend of 7 – 9 June, giving space across more than 300 screens to support the country’s biggest ever volunteer programme which was launched last year as part of the King’s Coronation weekend celebrations (8 May). Two thousand businesses, 35,000…

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Ocean Outdoor shines a light on environmental causes on Earth Day

Stuart Mitchell

Last months Earth Day is the world’s largest environmental campaign with the purpose to inspire people to act, innovate and implement climate solutions. People come together to recognise the changes needed to tackle the climate crisis and to take action. Earth Day is a reminder that tackling the climate crisis requires more than awareness – it requires concrete action and commitment from individuals, communities, businesses and governments alike. In 2023, there were 5437 registered EDO 2023 events on the official Earth Day map, which is the most ever reported and…

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Stonewall Housing raises awareness about the LGBTQ+ homelessness crisis

Stuart Mitchell

Kicked out for coming out won first prize in Ocean’s digital creative competition. Almost one in five LGBTQ+ people experience homelessness in their lifetime, with 77% citing family rejection as the reason fortheir homelessness when coming out or being outed. Mr. President’s DOOH campaign seeks to spread the message about LGBTQ+ homelessness in order to raise much needed funds for Stonewall Housing to support those in need of advice, temporary accommodation and advocacy. The campaign won first prize in the charity category of Ocean’s 2023 digital creative competition – with…

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Entries are open: Ocean aligns Digital Creative Competition across Europe

Stuart Mitchell

One brand will win the inaugural Grand Prix Ocean has relaunched its annual creative competition, extending it from the UK, Nordics and Netherlands into Germany and creating a new prize in which the winners from each country compete for the annual Grand Prix. In its 15th year, Ocean’s annual competition calls for bold ideas and imaginative concepts which push the creative boundaries of out of home (OOH), using the latest digital out of home (DOOH) technology across premium outdoor formats and environments. Campaigns from previous winners have gone on to win…

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Europe’s largest digital out of home ceiling is unveiled

Stuart Mitchell

Ocean has added Manchester’s Printworks SkyLights, the largest digital ceiling in Europe, to its premium digital out of home (DOOH) portfolio. The launch partner is Universal with a trailer for the DreamWorks action comedy franchise Kung Fu Panda 4, which is released on 28 March. Printworks Skylights form part of a £21million refurbishment of Manchester’s Printworks by owner, DTZ Investors. With eight million annual visitors, the multifaceted entertainment and leisure complex delivers 400,000+ DOOH impacts a fortnight. Unveiled today (20 March), the centrepiece is a vast 1,000m² digital ceiling screen which…

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