Tag: Ocean Outdoor

Ocean Outdoor in Nepal: supporting Pipal Tree’s mission

Stuart Mitchell

In October 2024, part of our Ocean team embarked on an inspiring journey to Nepal to witness the impactful work of Pipal Tree, a charity dedicated to transforming marginalised rural communities. As one of the first charities supported through our Drops in the Ocean initiative in 2022—where we donate 2% of our annual revenue in advertising space—Pipal Tree continues to make significant strides in addressing Nepal’s most pressing challenges.  Pipal Tree’s mission: responding to crisis Pipal Tree is committed to tackling three interconnected global crises that profoundly affect Nepal:  Climate…

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Six charities prepare national Drops in the Ocean OOH campaigns

Stuart Mitchell

Conservation, education and protection are at the heart of Ocean Outdoor’s annual environmental fund Drops in the Ocean, which returns for 2025 with six important environmental partners. All of the beneficiaries chosen to share advertising space across Ocean’s UK portfolio to promote their work and build public support this year are UK based but are international leaders in their fields. They are campaigning against the effects of factory farming on animals, communities and the environment; protecting wildlife and their habitats, sharks and the overfishing of threatened marine species; working to…

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McVitie’s and To Boldly Go win Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix

Stuart Mitchell

Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go last month announced the winners of Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix. The Grand Prix was selected by an independent jury from a shortlist of 11 agencies and brands who secured Gold prizes from a pool of over 360 entries in this year’s annual digital creative competitions which span six European countries. Ocean’s competition seeks original, bold concepts which both advance Digital out of home (DOOH) as an advertising medium and inspire creativity. First established…

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Ocean and Pinwheel explore harnessing coastal carbon capture in reversing climate change

Stuart Mitchell

Ocean is working with the sustainability platform Pinwheel, since January 2024, to support four marine based projects. As an OOH media owner, we understand the profound impact of visuals in shaping perceptions and driving action. By supporting initiatives like Pinwheel, we aim to protect our oceans, combat climate change, and preserve our natural environment.  Project Vesta is one of the verified non-profits to benefit from this new initiative. Scientist Dr Grace Andrews of Hourglass Climate works on strategies to reverse climate change. She explains how Vesta is developing a novel…

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Environmental charities and causes working to protect the planet invited to apply for space on Ocean screens

Stuart Mitchell

Ocean has reopened its annual programme, which gives pro bono advertising space to environmental charities and non-profits working to save the planet. Under the Drops in the Ocean initiative, Ocean donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising value across the company’s extensive UK digital screen network. Organisations and causes associated with preserving land, nature, the oceans, global warming, pollution, sustainability and the climate emergency are invited to tap into the Drops in the Ocean fund to advertise their messages and latest campaigns and promote fundraising…

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