Ocean reopens advertising fund to combat climate change, the biodiversity crisis and marine pollution

Ocean has reopened its annual fund which offers free advertising campaigns to charities and non-profits that are working to repair and restore the planet. Under the Drops in the Ocean programme, Ocean donates 2% of the Group’s annual reported UK revenue to environmental charities in the form of advertising value across the company’s extensive digital screen network in 16 cities. Organisations and causes concerned with the preservation of habitats, land and the oceans; global warming; pollution; sustainability and the climate emergency are invited to apply to the Drops in the…

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Ocean Raises the Reef, in partnership with the Coral Restoration Foundation

Applications for Drops in the Ocean 2024 are now open. Ocean have opened their charity iniative with the following post on their website: Under the Drops in the Ocean initiative, Ocean commits 2% of our annual reported revenue in advertising to charities, non-profits, and organisations working to reverse climate change and repair the planet.  This year, we’re supporting 12 causes, including the internationally renowned Coral Restoration Foundation™ (CRF™). Our goal is to amplify awareness of the Foundation’s global reef restoration programmes and to rebuild and safeguard critical marine habitat –…

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Ocean Outdoor Celebrates Pride Across the UK in 2023

In 2023, Ocean Outdoor illuminated screens across London, Manchester, and Birmingham in celebration of Pride. Pride celebrations were marked by meaningful partnerships and campaigns that aimed to promote equality, inclusion, and diversity while supporting the LGBTQ+ community. Birmingham Pride and NHS Blood and Transplant: One partnership during Birmingham Pride was the collaboration between NHS Blood and Transplant and Ocean. This partnership aimed to increase awareness about a recent change that allows more individuals to become lifesaving donors. Being present during Pride was not only about raising awareness for their noble…

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Belvita partners with FareShare for hard hitting interactive DOOH campaign

Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need. Developed by the creative agency Elvis, ‘Give a Smile’ is led by a series of ads containing calls-to-action for viewers to donate to the campaign and ‘give a meal’ to help fight food poverty. Running until October 30, the omnichannel campaign makes use of Ocean’s interactive audience detection technology to collect donations through registered ‘smiles’. Managed by Ocean Labs, the DOOH activation is appearing across…

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Ocean launches exclusive sustainability strategy

Ocean has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and reaching net zero by 2040. Effective from January 2024, Ocean will pledge a percentage of its annual revenue to four critical marine based projects that remove atmospheric carbon and are helping to repair the planet’s natural ecosystems. In a media first for the out of home (OOH) industry, when buying and planning campaigns across Ocean’s UK assets, clients and agency partners will get to vote for which of the high potential projects…

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