Tag: Ocean Outdoor

DOOH is a powerful voice in the transition to a low carbon energy future

Stuart Mitchell

June was a significant and busy month at Ocean Outdoor, especially when it comes to their sustainability strategy. Belowis the text from their website that explains more about what they’re doing: Every year, we mark World Ocean Day with inspiring talks from both internal and external speakers, alongside opportunities for staff to volunteer. This year, we welcomed three speakers from Watts Sustainability and the London Wildlife Trust, who shared their expertise and insights. For our volunteering activity, Team Ocean joined the London Wildlife Trust at Sydenham Hill Wood, one of…

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Emergency LOW-GOS: NHS Blood and Transplant bring to life award-winning creative idea to highlight sickle cell blood stock shortage

Stuart Mitchell

NHS Blood and Transplant has launched a new DOOH campaign to highlight low blood stocks of vital blood types needed to treat sickle cell in England – activating its award-winning ‘Emergency LOW‑GOS’ creative idea for the first time. Developed by Havas London, the campaign transforms high impact Ocean sites into an urgent call for donors to book an appointment. Major brands including The Independent, English Heritage, Marvel, HSBC UK and Westfield have donated their most recognisable asset – their iconic, (and famously red) logos. Across numerous screens in London, Manchester and…

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Ocean supports The Big Do with big DOOH campaign

Stuart Mitchell

Ocean is supporting The Big Do, a UK wide community celebration of fun, friendship and action, with a month long OOH campaign. Messages encouraging people to take part in their local events are appearing across almost 60 screens in seven cities including Birmingham, Manchester, Glasgow, Edinburgh and London. The Big Do combines two popular annual initiatives: The Big Lunch and The Big Help Out. Running since 2009, The Big Lunch is the UK’s annual get together for neighbours and communities to come together to share friendship, food and fun. More…

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Ocean Outdoor redefines the DOOH attention model with Ocean® Portal

Stuart Mitchell

Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines how brands show up in the real world. Developed by Ocean Studio and Ocean Labs, the Portal transforms high-footfall indoor environments into immersive, walk-in experiences, placing audiences at the centre of the story.   The Portal launches in the UK at London’s Battersea Power Station this week with a bespoke entertainment showcase and content, produced by Ocean Studio. It includes an interactive game with audio which challenges players to jump from floating ice blocks before they melt.…

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Ocean Outdoor enters third year of Pinwheel partnership to build on strong science-based environmental impacts

Stuart Mitchell

The impact of funds generated by Ocean Outdoor’s environmental partnership with UK advertising agencies and Pinwheel is being felt across the globe, paying for the protection of natural habitats, marine wildlife and coral ecosystems, plastic waste removal and scientific carbon capture research. In just 24 months, direct investment has reached 16 countries on three continents. So far: More than 43,000 kilograms of plastic waste has been recovered and recycled with funds being distributed to verified waste collectors in 12 locations, from India to Tanzania; Working with SEE Turtles, more than 195,000 turtle…

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