Tag: Ocean Outdoor

Bite-back champions shark conservation in its first UK OOH campaign

Stuart Mitchell

Bite-Back Shark & Marine Conservation has rolled out its first ever national out of home (OOH) campaign to highlight the importance of sharks to life on earth. Working in partnership with Ocean Outdoor, ‘Sharks Save’ is appearing across more than 50 large format Digital Out of Home (DOOH) screens in 10 cities including Newcastle, Edinburgh, Bournemouth, Cardiff and Dundee until the end of September. Download   From commuters and shoppers to bankers, teachers, nurses and influencers, the campaign targets 26 different occupations and audience groups – one for each letter of…

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Ocean Outdoor wins contract to operate London’s biggest OOH banner

Stuart Mitchell

Ocean Outdoor has won the long-term contract to operate London’s biggest banner following a competitive tender. The Out of Home (OOH) contract was awarded by Haringey Council. Positioned directly opposite the entrance to London’s Wood Green tube station and overlooking a busy eight lane roadside junction, River Park measures 1,250 square metres. The three-sided canvas occupies the facade of River Park House, a disused 11-storey office block. It is positioned to capture the 13 million annual commuters travelling in and out of central London via tube, bus and road. For advertisers, the location offers high…

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3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market

Stuart Mitchell

DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase™. Two years in the making, Ocean Outdoor this week unveils the Ocean Showcase™, a brand-new, freestanding, immersive 3D canvas which draws on the very best creative and technical opportunities modern Digital Out of Home (DOOH) has to offer.   Superman launching the Ocean Showcase at Westfield Stratford With two curved screens spanning almost six metres wide and three metres tall, the Showcase is a precision-engineered LED structure, inspired by Ocean’s pioneering 3D DeepScreen® tech which was first…

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Greenpeace and elvis assemble high profile activists for nationwide billboard protest

Stuart Mitchell

‘They can’t arrest this billboard’ harnesses “safety” of OOH spaces to call for restoration of the public’s democratic right to protest The right to protest powers democracy. It’s behind many of the biggest leaps forward society has seen. In recent years however, people’s freedom to join peaceful demonstrations has been quietly eroded. New research published on 3rd July by Greenpeace shows an almost ten-fold rise in the number of arrests in London for conspiracy to cause public nuisance since 2019, but out of more than 600 arrests made, only 18…

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Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure

Stuart Mitchell

Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin. [1] Drawing attention to the dangers of sun damage, Wonderhood Studios and The British Skin Foundation present ‘The Burnable Billboard’ – the world’s first multiple-location DOOH campaign to reflect the effects of too much sun exposure as it happens. The idea was a bronze prize winner in the charity category of…

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