Day: 5 December 2023

Triodos Bank backs pioneering community farm

Stuart Mitchell

Kindling Farm has bought a 78-acre farm in Knowsley, between Manchester and Liverpool, which it will transform into an ambitious community-owned sustainable farming project. Backed by a £600,000 loan from Triodos Bank UK, Kindling Farm – and its 800 members – has purchased Barn Hey Farm with a vision to develop the site into a ‘farming blueprint for the future’ that is ecologically just, economically viable and socially inclusive. The farm will operate as a Community Benefit Society and will use sustainable agricultural practices that protect the natural environment. The…

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ASA – Scam ads online: 2023 update on our Scam Ad Alert system

Stuart Mitchell

The ASA/CAP have released a post called: Scam ads online: 2023 update on our Scam Ad Alert system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads online. This is an update on scams trends we’ve observed from the scam ads that…

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Givsly Reduces Event Carbon Footprint By 45% YOY to Achieve Net Zero By 2026

Stuart Mitchell

Givsly, the purpose-led advertising and marketing company, recently announced its commitment to reduce the carbon impact from their events in 2024 by 45 percent, which will be a large step forward as the company moves toward achieving net zero by 2026. The effort begins with the launch of its annual Season Without Swag campaign and will extend to its Karaoke for Causes events, which are expanding to multiple cities, and to their annual Cannes Impact Hub. Givsly is challenging industry events to move away from the carbon neutral buzzword and…

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Arla partners with key customers in UK retail and foodservice industry to accelerate sustainability work on dairy farms

Stuart Mitchell

In yet another breakthrough moment for Arla’s industry-leading sustainability programmes, Britain’s largest farmer-owned dairy company has turned its unrivalled access to on-farm climate data into new commercial partnerships covering more than 1 billion litres of milk. By giving customers the opportunity to reduce their Scope 3 emissions faster along with more accurate reporting, Arla has signed new agreements with Aldi, Asda, Morrisons, and Starbucks™ that create deeper farmer and customer collaboration through projects to deliver progress towards shared climate targets. The new commercial agreements cover a total milk pool from…

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Demand for Sustainable Raw Materials Could Exceed Supply by as Much as 133 Million Tons by 2030

Stuart Mitchell

The fashion and apparel industry is under pressure. More than 85% of leading brands (by sales) have publicly declared decarbonization targets for their supply chains. In addition, more than 35 new pieces of sustainability-linked legislation are forecasted to go into effect around the world in the next two to four years, targeting import restrictions, product design guidelines, labeling requirements, and more. Given that raw materials can constitute as much as two-thirds of a fashion and apparel brand’s climate impact, securing access to sustainable materials is essential. However, demand for low-climate-impact…

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