Tag: Givsly

Givsly Reduces Event Carbon Footprint By 45% YOY to Achieve Net Zero By 2026

Stuart Mitchell

Givsly, the purpose-led advertising and marketing company, recently announced its commitment to reduce the carbon impact from their events in 2024 by 45 percent, which will be a large step forward as the company moves toward achieving net zero by 2026. The effort begins with the launch of its annual Season Without Swag campaign and will extend to its Karaoke for Causes events, which are expanding to multiple cities, and to their annual Cannes Impact Hub. Givsly is challenging industry events to move away from the carbon neutral buzzword and…

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Givsly Launches Good Advertising to Enable Publishers and Brands to Turn Social and Environmental Goals Into Action

Stuart Mitchell

Givsly, the purpose-led advertising and marketing company, recently announced the launch of its Good Advertising solution that gives advertisers a competitive edge by breaking through in a cluttered landscape and driving real engagement – all while doing good for society. Big Happy, MobileFuse, Teads and Undertone signed on as the first users during its beta phase. Good Advertising employs a variety of formats to make it easy for advertisers to leverage across their ads – whether it’s video, content or social, when a consumer engages with an ad through a…

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Givsly Launches Season Without Swag: Encourages Advertising Industry to Donate Their Gift Budgets to Charities This Holiday Season

Stuart Mitchell

Givsly, the social impact company, today launched “Season Without Swag,” the first of its kind effort that turns budgets previously spent on gifts and swag into meaningful charitable contributions. The initiative, in partnership with Advertising Week, has a $1 million goal in donations now through Giving Tuesday, December 1, 2020. Early companies who have already committed donations include Criteo, Fluent, Haymarket Media, Inc., LiveRamp, MobileFuse, S4M, Undertone, and Waze. Each year in North America, $25 billion is spent on promotional swag such as branded water bottles and blankets, with the…

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