Givsly Launches Good Advertising to Enable Publishers and Brands to Turn Social and Environmental Goals Into Action

Givsly, the purpose-led advertising and marketing company, recently announced the launch of its Good Advertising solution that gives advertisers a competitive edge by breaking through in a cluttered landscape and driving real engagement – all while doing good for society. Big Happy, MobileFuse, Teads and Undertone signed on as the first users during its beta phase. Good Advertising employs a variety of formats to make it easy for advertisers to leverage across their ads – whether it’s video, content or social, when a consumer engages with an ad through a…

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Givsly Launches Season Without Swag: Encourages Advertising Industry to Donate Their Gift Budgets to Charities This Holiday Season

Givsly, the social impact company, today launched “Season Without Swag,” the first of its kind effort that turns budgets previously spent on gifts and swag into meaningful charitable contributions. The initiative, in partnership with Advertising Week, has a $1 million goal in donations now through Giving Tuesday, December 1, 2020. Early companies who have already committed donations include Criteo, Fluent, Haymarket Media, Inc., LiveRamp, MobileFuse, S4M, Undertone, and Waze. Each year in North America, $25 billion is spent on promotional swag such as branded water bottles and blankets, with the…

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