Month: April 2024

Coca‑Cola North America Debuts New Lightweight PET Bottle Designs

Stuart Mitchell

The Coca‑Cola Company is rolling out redesigned, lighter-weight PET bottles across its sparkling beverage portfolio across the U.S. and Canada as part of a broader commitment to create a circular economy for its packaging. For the first time in a decade, 12-, 16.9- and 20-oz. bottles of Trademark Coca‑Cola, Sprite and Fanta—as well as Minute Maid Refreshments and Minute Maid Aguas Frescas—are sporting new shapes that require less raw material to produce.  “We’ve been continuously working to ‘right-weight’ our bottles, incrementally going from 27 to 21 grams over the last…

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Frito-Lay awards four outstanding students with first-ever Community Builder Scholarship

Stuart Mitchell

Frito-Lay® has announced it awarded $25,000 to four scholarship recipients, each actively leading and uplifting their local communities and contributing to a brighter future. The Frito-Lay Community Builder Scholarship serves to help each student with their higher-education goals and education-related expenses. To select the recipients, a diverse group of employees across the Frito-Lay organization – including frontline workers, DEI leaders and executives – reviewed applications from 500 students in the U.S. Each employee offered a unique perspective based on their tenure and experience. They also demonstrated a commitment to pep+…

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Businesses, investors welcome new EPA emissions standards for large trucks and heavy-duty vehicles

Stuart Mitchell

Major businesses and investors welcome the heavy-duty vehicle emissions standard unveiled today by the U.S. Environmental Protection Agency, which is projected to have vast economic, climate, and public health benefits by spurring the sale of clean large trucks and other vehicles across the U.S.  “As a nationwide fleet provider, Merchants Fleet is proud of the role we are playing in helping businesses across the U.S. shift to cutting-edge technologies and cleaner vehicles,” said Hari Nayar, vice president of electrification and sustainability at Merchants Fleet. “Stronger emissions standards will help spur…

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Nature Action 100 releases new guide for investors to help drive urgent corporate action in key sectors

Stuart Mitchell

Nature Action 100, the first global investor engagement initiative to address the urgent crisis of nature and biodiversity loss around the world, has published a new field guide to equip investors with insights and resources to inform their nature engagements with companies.   Exploring Nature Impacts and Dependencies: A Field Guide to Eight Key Sectors was developed by the sustainability nonprofit Ceres on behalf of Nature Action 100. Ceres co-leads the initiative’s global Secretariat and Corporate Engagement Working Group, alongside IIGCC.   The guide provides an overview for investors, including the more…

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ASA – Did the ASA ad campaign increase trust in ads?

Stuart Mitchell

The ASA/CAP have released a post called: Did the ASA ad campaign increase trust in ads? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted that research results following the latest burst of our ad campaign show that the campaign continues to be impactful and effective. Following a successful pilot in Scotland, this was the second UK-wide airing of the campaign, that lets…

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