Tag: emissions

New report finds Out of Home just 3.3% of UK advertising’s power consumption and under 3.5% of its carbon footprint

Stuart Mitchell

A new report from Outsmart, the trade body for the UK Out of Home (OOH) advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. Featured Posts Harness Out of Home’s superpowers for good and for growth: why Clear Channel remains the right and responsible choice for brands   The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published today. KPMG’s research found that out of all the media…

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Businesses, investors welcome new EPA emissions standards for large trucks and heavy-duty vehicles

Stuart Mitchell

Major businesses and investors welcome the heavy-duty vehicle emissions standard unveiled today by the U.S. Environmental Protection Agency, which is projected to have vast economic, climate, and public health benefits by spurring the sale of clean large trucks and other vehicles across the U.S.  “As a nationwide fleet provider, Merchants Fleet is proud of the role we are playing in helping businesses across the U.S. shift to cutting-edge technologies and cleaner vehicles,” said Hari Nayar, vice president of electrification and sustainability at Merchants Fleet. “Stronger emissions standards will help spur…

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Ben & Jerry’s Project Mootopia will pilot cutting dairy farm emissions

Stuart Mitchell

By using regenerative agricultural practices to tackle cow burps and managing manure, Ben & Jerry’s is aiming to cut greenhouse gases from its dairy farm suppliers to half industry standards by 2024. Unilever’s €1 billion Climate & Nature Fund is helping our brands take meaningful and decisive action to tackle climate change and restore and protect nature. Project Mootopia, a pilot project from Ben & Jerry’s, is supported by the fund. Because dairy ingredients account for more than 50% of Ben & Jerry’s total greenhouse gas emissions, the brand is…

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Ceres launches new effort to slash emissions and improve transparency across the food sector, sets out benchmark

Stuart Mitchell

A new effort launched today to engage 50 of the highest-emitting publicly-traded food and agriculture companies in North America, with the goal of accelerating the transition to a net zero emissions future in the global food and agriculture sector.  Coordinated by the sustainability nonprofit Ceres, Food Emissions 50 will involve institutional investors from around the world who are committed to driving the transparent corporate climate action necessary to achieve the goal of the Paris Agreement to limit global temperature rise to no more than 1.5 degrees Celsius.  As part of today’s…

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CAP – Misleading by emissions? Environmental claims and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Misleading by emissions? Environmental claims and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2021 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  The environment is currently high on the ASA’s agenda, with our Climate Change and the Environment project taking…

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