Month: April 2024

ChickenTrack Report 2023 Unveils Progress, but more Retailers Urged to Join Better Chicken Movement

Stuart Mitchell

Compassion in World Farming has launched its second annual European ChickenTrack Report measuring company progress towards meeting the higher welfare requirements of the Better Chicken Commitment (BCC). ChickenTrack aims to help drive compliance, encourage transparency and support the successful transition to higher welfare chicken by holding companies accountable for their commitments.  The BCC is a package of science-based criteria, and ALL the requirements need to be implemented to significantly improve the lives of broiler chickens. ChickenTrack 2023 assesses progress on each criterion, and this year shows that the majority of…

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Closing the Gap: Future Asset Competition Champions Girls in Finance Amidst Alarming Gender Disparity Stats

Stuart Mitchell

Future Asset takes centre stage in the financial education arena with the resounding success of the inaugural live final of the Growing Future Assets Investment Competition. This unique contest not only showcases the investment acumen of Scotland’s high school girls but has also underscores the pressing need for diversity in the finance sector. According to the 10th edition of the Women, Business, and the Law report by the World Bank, released on March 5, 2024, the global gender pay gap remains far wider than previously estimated. Furthermore, a recent UK…

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Unrivaled Group Launches First Female-Led, AI-Driven Intelligent Branding Organization with Focus on Women’s Sports and Business

Stuart Mitchell

Unrivaled Group has announced, through a merger with women’s-certified companies Realbusiness™ and Fuse Solutions, that it has launched a strategic digital organization with a focus in Women’s Sports and Business that will create brand-specific, AI (Artificial Intelligence) data-driven ecosystems to reveal true performance and consumer perceptions of brands to help them improve. Since 2008, Unrivaled Group has served as a full-service sports strategy and marketing firm that works with teams, athletes, leagues, properties and the brands that sponsor them. Realbusiness™ software has been a leader in successfully creating digital ecosystems…

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The Motability Scheme launches its first official brand ambassadors

Stuart Mitchell

The Motability Scheme has recently unveiled its new brand ambassador programme, featuring a lineup of inspiring and accomplished customers who will build awareness and increase understanding of the life-changing Scheme. The ambassadors, who are all part of the Motability Scheme, were selected from their 750,000 customers to represent a diverse range of disabilities, backgrounds, interests, careers and most importantly, lived experiences of the Scheme. This includes incredible Paralympians, influencers, authors, entrepreneurs and disability advocates, who will all share their unique perspectives and life experiences. Through their social media channels, events,…

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New Billion Dollar Boy Research Reveals Generative AI’s Impact on the Creator Economy, with Three Quarters of Marketers Increasing Investment in Generative AI Creator Content in 2024

Stuart Mitchell

Billion Dollar Boy, the leading global creator agency, today announces the launch of a new research report, AI as a Creative Muse: How Generative AI is Influencing the Creator Economy, designed to assist brands in understanding how generative AI is impacting the sector and the future of advertising strategies. The report is powered by practical insights from real world generative AI creator campaigns in partnership with Versace and Xiaomi, expert analysis from industry thought leaders, and independent research canvassing opinion from 4,000 consumers, 1,000 content creators and 1,000 senior marketing…

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