Tag: Billion Dollar Boy

Long-Form Content is Surging: Two Thirds of Marketers and Creators Have Boosted Production

Stuart Mitchell

Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator agency, Billion Dollar Boy, which reveals that over two thirds (68%) of marketers have increased production of long-form creator content in the past 12 months and 70% plan to increase production over the next year.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 marketers and 500 content creators, found that the trend is particularly…

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Three Quarters of Marketers Plan to Increase Trend-Based Social Media Content This Year

Stuart Mitchell

As community-led trends continue to dominate social feeds, global creator agency, Billion Dollar Boy, has partnered with TikTok to bring marketers the industry’s first ever whitepaper on trend-centric marketing, and has conducted new independent research uncovering how brands are participating in these fast-moving cultural moments, how they’re leveraging creators for trend-driven content, and whether these efforts are resonating with consumers.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 content creators and 500 senior marketers and brand managers across the US and UK, found that…

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WACL partners with Snap, YouTube and Pinterest to launch important campaign calling for better representation of all women in advertising

Stuart Mitchell

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, recently launched a critically important new creative campaign as part of its ongoing Represent Me initiative. The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry.  There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling Seen and the Geena Davis Institute, that shows that women still do not feel accurately represented in advertising. Even though, as the findings of the Unstereotype Alliance State of the…

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Billion Dollar Boy launches FiveTwoNine, a membership community combining physical spaces and online educational resources to empower creators and brands

Stuart Mitchell

Leading global creator agency, Billion Dollar Boy, which this year celebrates its ten year anniversary, today announces the launch of FiveTwoNine: The Creator Club. FiveTwoNine is a membership community dedicated to empowering emerging creators in the ‘Business of Being a Creator’.  FiveTwoNine operates as a global platform providing educational resources and as physical spaces for key stakeholders in the creator economy to network and collaborate – all designed to accelerate the growth of emerging creators’ careers and enhance brand partnerships. The Club launches with its flagship headquarters in London for an initial four…

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New Billion Dollar Boy Research Reveals Generative AI’s Impact on the Creator Economy, with Three Quarters of Marketers Increasing Investment in Generative AI Creator Content in 2024

Stuart Mitchell

Billion Dollar Boy, the leading global creator agency, today announces the launch of a new research report, AI as a Creative Muse: How Generative AI is Influencing the Creator Economy, designed to assist brands in understanding how generative AI is impacting the sector and the future of advertising strategies. The report is powered by practical insights from real world generative AI creator campaigns in partnership with Versace and Xiaomi, expert analysis from industry thought leaders, and independent research canvassing opinion from 4,000 consumers, 1,000 content creators and 1,000 senior marketing…

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