Tag: Billion Dollar Boy

Companion Launches SafeMatch® and Community Builder to Strengthen Brand Safety and Scale Creator Partnerships

Stuart Mitchell

Companion, the AI-powered intelligence platform built by Billion Dollar Boy, the global social agency with Creator Instinct®, today launches SafeMatch® and Community Builder to strengthen brand security, enhance creator discovery, and bring improved diligence to creator campaigns. These tools support key creator onboarding processes, providing the intelligence and operational infrastructure needed to scale creator partnerships with confidence. SafeMatch®: AI-Powered Vetting for Modern Brand Safety As more brands commit and increase creator marketing budgets, thorough due diligence has become critical. Yet, the growing scale of creator campaigns increases the potential challenges…

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Half of Marketers Misprice Creator Fees: Billion Dollar Boy’s Companion Launches ‘Creator Investment Intelligence’ to Establish Fair Market Value and Improve Spend Governance

Stuart Mitchell

Companion, the proprietary tech platform of Billion Dollar Boy, the social agency with Creator Instinct®, is today launching Creator Investment Intelligence – the creator economy’s first comprehensive pricing tool designed to establish fair market value and bring governance to creator spend. Creator Investment Intelligence is informed by pricing intelligence aggregated from 180,000 quotes, final deals, and deal data-points totalling $173M in real creator campaign spend with Billion Dollar Boy. Available to direct Companion clients, it helps brands negotiate with confidence, reduce overpayments, govern creator spend more effectively and optimise investment,…

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Ending Content on a Positive Emotional Peak Increases Purchase Intent by 11% and Awareness by 34%, New Billion Dollar Boy Research Reveals

Stuart Mitchell

New research by Billion Dollar Boy, the social agency with Creator Instinct®, reveals that purchase intent increases by 11% and awareness increases by 34% when content ends on a peak of strong positive emotion in the final three seconds. The finding comes from Creator Instinct®: Unlocking the Social Code, a new research report analysing 5,000 creator-led assets developed across the US and UK. The assets are assessed for four core performance drivers: engagement, view-through rate; brand favourability; purchase and consideration intent; and mapped against 39 emotional signals by DAIVID’s attention…

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Early Product Messaging Nearly Halves View Rates on Creator Assets, New Billion Dollar Boy Research Reveals

Stuart Mitchell

New research by Billion Dollar Boy, the social agency with Creator Instinct®, reveals that leading with product, benefit or brand messaging too early in creator-led social content can reduce the number of viewers who watch at least 25% of a video by 44% across Instagram and TikTok. The finding comes from Creator Instinct®: Unlocking the Social Code, a new research report analysing 5,000 creator-led assets developed across the US and UK. The assets are assessed for four core performance drivers: engagement, view-through rate; brand favorability; purchase and consideration intent; and…

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New Billion Dollar Boy Research Reveals How Creator Instinct® Drives Brand Impact on Social

Stuart Mitchell

Billion Dollar Boy, the social agency with Creator Instinct®, today announces Creator Instinct®: Unlocking the Social Code, a new research report to decode and systemise what truly drives performance in creator-led content and how brands can apply those learnings to drive tangible brand impact.  Powered by the analysis of 5,000 creator-led assets developed by Billion Dollar Boy across the US and UK spanning Instagram, TikTok, paid social and brandlift campaigns, the report examines the cultural, emotional and platform dynamics behind high-performing creator content. The assets are assessed for four core…

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