Tag: Billion Dollar Boy

Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance

Stuart Mitchell

New independent research by global creator-first social agency, Billion Dollar Boy, reveals an important disconnect between how creator marketing objectives are set and how success is measured – highlighting a structural gap that could undermine the channel’s full potential.  Surveying 2,000 senior marketers across the US and UK, the research finds that while creator campaigns are primarily designed to build brand awareness and reach new audiences, success is most often measured by ROI and customer acquisition. This tension between creative intent and performance expectations may be limiting both effectiveness and…

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Burnout Emerges as a Barrier to Growth in the Creator Economy with Half of Creators Suffering

Stuart Mitchell

New research from global creator-first social agency, Billion Dollar Boy, reveals that burnout is a widespread and persistent challenge for creators, with growing implications for the long-term health of the creator economy. The study found that more than half (52%) of creators have experienced burnout as a direct result of their career, leading nearly two in five (37%) to actively consider leaving the profession altogether. The findings are based on a survey of 1,000 creators and 1,000 senior marketers across the US and UK, and paint a picture of an…

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Managing Creator Relationships Identified as Top Concern for UK Marketers When Scaling Creator Campaigns

Stuart Mitchell

With the global creator marketing industry projected to grow in value by 36% this year, new independent research by global, creator-first social agency, Billion Dollar Boy, reveals that more than half (52%) of UK marketers are now investing in excess of £765K ($1M) annually in creator marketing.  As investment scales up, the research reveals marketers’ preferred agency partners to navigate a more complex and competitive creator economy, while also revealing the most common challenges they face, which threaten to limit the channel’s full creative and commercial potential. Marketers Invest in…

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Billion Dollar Boy Launches ‘The Creator Fund’ to Support Creator Attendance at Major Industry Events, Including Cannes Lions

Stuart Mitchell

Leading global creator agency, Billion Dollar Boy, and global platform, FiveTwoNine, today announce the launch of The Creator Fund, a grant helping independent creators attend the world’s largest advertising and creative events – starting with an official partnership with the prestigious Cannes Lions Festival. For its inaugural initiative, The Creator Fund, will provide 20 Creator Passes worth £1,000 (€1,185) each, with no obligations to Billion Dollar Boy.  By removing financial barriers, this fund invests in the next generation of creators set to lead the future of the advertising industry. The…

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Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

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