Tag: Billion Dollar Boy

New independent research by global creator-first social agency, Billion Dollar Boy, reveals an important disconnect between how creator marketing objectives are set and how success is measured – highlighting a structural gap that could undermine the channel’s full potential.  Surveying 2,000 senior marketers across the US and UK, the research finds that while creator campaigns are primarily designed to build brand awareness and reach new audiences, success is most often measured by ROI and customer acquisition. This tension between creative intent and performance expectations may be limiting both effectiveness and…

New research from global creator-first social agency, Billion Dollar Boy, reveals that burnout is a widespread and persistent challenge for creators, with growing implications for the long-term health of the creator economy. The study found that more than half (52%) of creators have experienced burnout as a direct result of their career, leading nearly two in five (37%) to actively consider leaving the profession altogether. The findings are based on a survey of 1,000 creators and 1,000 senior marketers across the US and UK, and paint a picture of an…

With the global creator marketing industry projected to grow in value by 36% this year, new independent research by global, creator-first social agency, Billion Dollar Boy, reveals that more than half (52%) of UK marketers are now investing in excess of £765K ($1M) annually in creator marketing.  As investment scales up, the research reveals marketers’ preferred agency partners to navigate a more complex and competitive creator economy, while also revealing the most common challenges they face, which threaten to limit the channel’s full creative and commercial potential. Marketers Invest in…