Tag: Billion Dollar Boy

New Billion Dollar Boy Research Reveals Generative AI’s Impact on the Creator Economy, with Three Quarters of Marketers Increasing Investment in Generative AI Creator Content in 2024

Stuart Mitchell

Billion Dollar Boy, the leading global creator agency, today announces the launch of a new research report, AI as a Creative Muse: How Generative AI is Influencing the Creator Economy, designed to assist brands in understanding how generative AI is impacting the sector and the future of advertising strategies. The report is powered by practical insights from real world generative AI creator campaigns in partnership with Versace and Xiaomi, expert analysis from industry thought leaders, and independent research canvassing opinion from 4,000 consumers, 1,000 content creators and 1,000 senior marketing…

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Billion Dollar Boy launches innovation unit, Muse, with new research revealing three in five consumers prefer generative AI creator content

Stuart Mitchell

Global creator agency, Billion Dollar Boy (BDB), announces the launch of Muse, a new innovation unit exploring the impact of emerging technologies shaping the creator economy – including generative AI.  Muse is purpose driven to understand the reality behind the hype surrounding new technology; to harness its potential and protect brands and the creator community from the boom and bust cycle of new innovations. It follows a six month investigative programme powered by new, independent research and brand and creator partnerships designed to explore how generative AI can work with…

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Paid Leave for All x Billion Dollar Boy Join Forces with Creators to Drive Paid Family and Medical Leave

Stuart Mitchell

Paid Leave For All, the nation’s leading advocacy group for paid family and medical leave, and renowned global creator agency Billion Dollar Boy (BDB) are teaming up to launch a pro bono campaign aimed to rally public support for a nationwide paid family and medical leave policy in the United States. This initiative, in partnership with Caring Across Generations and ParentsTogether, ignites a renewed push for Paid Leave for All’s nationwide petition with Glamour Magazine, and seeks to harness the power of creators to use their content creation skills and…

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