Day: 1 May 2024

WFA names leadership team for new AI Community

Stuart Mitchell

The WFA have launched a new AI Community, led by a leadership team of senior marketing, media, procurement, legal and marketing operations experts from the world’s biggest brands. The ambition is to support brands as they seek to make the most of the exciting possibilities of generative AI, enabling them to deliver creativity and marketing effectiveness, while mitigating legal, ethical and reputational risks. This community will seek to develop best practice guidance and offer practical solutions on issues of strategic importance to brands in order to promote safe and suitable…

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PayPoint partners with Switchee to support households at risk of fuel poverty

Stuart Mitchell

PayPoint has announced a new partnership with Switchee, a data and insights company, which will allow residents to use their cash and energy credit vouchers to top up their energy credit in PayPoint stores. According to Switchee’s Housing Fuel Poverty Index, one in seven social homes were in the grip of fuel poverty during the coldest period of January this year. This partnership will streamline the process of providing support to residents who have been identified as being at risk of fuel poverty. Firstly, the households who are severely underheating…

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Susan G. Komen® and Walgreens Mark 5 Years of Impact, Surpassing $37 Million in Cancer Support

Stuart Mitchell

Susan G. Komen®, the world’s leading breast cancer organization and Walgreens announced today another milestone in the transformative five-year collaboration that has not only propelled groundbreaking research in breast cancer but has also significantly expanded access to essential breast health and breast cancer services, support and resources.. Throughout this multi-year partnership, Walgreens has contributed nearly $38 million to Komen and the Leukemia & Lymphoma Society to advance research for challenging-to-treat cancers and promote equitable access to care. With Walgreens’ support, Susan G. Komen began serving patients directly through Komen’s Patient…

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12% more breast cancers detected with potential workload savings of 30% in the UK’s first prospective evaluation of breast screening AI

Stuart Mitchell

An artificial intelligence (AI) breast screening solution called Mia helped doctors find an additional 12% more cancers than in routine practice, as announced today by Kheiron Medical Technologies, NHS Grampian, the University of Aberdeen and Microsoft. If deployed across the entire NHS, a 12% uplift in the detection of breast cancer could lead to better outcomes for thousands of women across the UK. The augmented AI workflow also showed a decrease in women recalled unnecessarily for further assessment and modelled a workload reduction of up to 30%. Original mammogram which…

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World Land Trust: Actions that create incredible chain reactions

Stuart Mitchell

We are thrilled to unveil a new vision for World Land Trust (WLT). Over the past 12 months the team have delved into the essence of WLT. Whilst we had a strong mission and strategy we were aware that as an organisation we were still flying under the radar of many people who care about nature and our climate. As we have spoken about before in our communications, addressing the pressing challenges of the climate crisis and biodiversity loss requires us all to scale up what we are doing to…

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