WFA names leadership team for new AI Community

The WFA have launched a new AI Community, led by a leadership team of senior marketing, media, procurement, legal and marketing operations experts from the world’s biggest brands. The ambition is to support brands as they seek to make the most of the exciting possibilities of generative AI, enabling them to deliver creativity and marketing effectiveness, while mitigating legal, ethical and reputational risks. This community will seek to develop best practice guidance and offer practical solutions on issues of strategic importance to brands in order to promote safe and suitable…

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