Tag: WFA

Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

Stuart Mitchell

Organised in partnership with the Swedish Advertisers Association, Sveriges Annonsörer, and the WFA the week will bring together senior marketers from across the globe for four days of insight, inspiration and connection in one of Europe’s most dynamic cities. The agenda is built for senior marketers navigating complexity at a global scale. Whether you are working through AI integration, making the case for brand investment to your CFO, or managing the complexity of global media and privacy, the most useful thing is not just another keynote, it is time with…

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Grab CMO voted WFA Global Marketer of the Year

Stuart Mitchell

Cheryl Goh, founding CMO of Grab and Group Vice-President of Marketing, Loyalty, Sustainability and Support, has won the 2025 WFA Global Marketer of the Year.   She was one of six finalists and selected following an expert Jury vote. The expert jury was made up of client-side industry peers from around the world as well as representatives from partner organisations Kantar and The Drum. Cheryl was part of the original founding team at Grab and has been instrumental in shaping one of Southeast Asia’s most recognized and enduring technology brands.…

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Eleven new members start the year with WFA

Stuart Mitchell

Eleven new brand owners have signed up to be part of WFA’s global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.   Among the new members are Uber, the San Francisco based ride-hailing, courier, food and freight delivery services giant, and Tempur Sealy International, the world’s largest bedding manufacturer. There are also new joiners from the pharmaceutical sector; Boehringer Ingelheim, Mayoly and Pierre Fabre. Healthcare technology experts Siemens Healthineers add to the membership base in the same category. Other new…

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First speakers announced for Global Marketer Conference 2026

Stuart Mitchell

WFA will be partnering with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery during Global Marketer Week in 2026. The centrepiece will be the Global Marketer Conference on April 23, held at Stockholm’s iconic House of People, with leading marketers and industry experts already lined up to provide new insight and best practice. The first confirmed speakers are: Taide Guajardo, Chief Brand Officer Europe, P&G Isabel Perry, Global EVP of Strategy, DEPT Andrew Tindall, SVP Global Partnerships, System1 The conference will be followed by…

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WFA reveals finalists for Global Marketer of the Year 2025

Stuart Mitchell

WFA has unveiled the six finalists for the 2025 Global Marketer of the Year award, featuring leaders from The Coca-Cola Company, Cathay Pacific, e.l.f.Beauty, Grab, Lenovo and Mercado Libre. An expert jury of 17 marketing industry leaders considered more than 30 eligible names submitted by the industry as part of the process, with each judge nominating their top contenders. The marketers with the most votes have been named as finalists and all will be added to the WFA’s Hall of Fame. The winner will be determined by the expert jury and named…

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