Tag: WFA

Nominations open for Global Marketer of the Year 2026

Stuart Mitchell

Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.   The 2026 WFA Global Marketer of the Year seeks nominations for global and regional marketers who can demonstrate their part in driving their businesses and the industry forward. Nominations should show how the nominee has displayed outstanding leadership in two or more of the following four areas: Marketers have until November 2nd to nominate the peers they believe have inspired their brands, delivered growth and shown industry leadership during 2026. Past…

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L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum

Stuart Mitchell

WFA’s Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.   Anouck Bizien-Mourgue, Global Head of L’Oréal University for Augmented Marketing & Communications at L’Oréal, has been named Co-Chair of WFA’s Marketing Capability Forum, where she will support the Forum’s mission to strengthen marketing capabilities across a global network of leading brands. WFA’s Marketing Capability Forum brings together senior marketers from multinational companies who are focused on building and evolving high-performing marketing teams. It provides a platform for members to exchange practical insights on…

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Most brands admit they fail to deliver consistent creative excellence

Stuart Mitchell

New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play. Just one in three are using AI to go beyond efficiencies to deliver better creative. Just three in 10 multinational marketers say their teams consistently works to deliver creative excellence. Most (53%) say they value creative excellence, but prioritisation is still inconsistent across teams, according to new research from WFA and LIONS.  Clients and Creativity 2026 reveals the scale of the creativity gap, while WFA surveys consistently…

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WFA releases new report on AI visibility and discoverability

Stuart Mitchell

WFA has released a new report designed to share best practice for brands in the age of AI-powered search.  The Future of Discoverability: Why AI visibility is now a strategic marketing priority, produced in partnership with DEPT®, is designed to help marketers who are concerned that previous SEO strategies are no longer fit for purpose in AI-mediated environments.  The report warns that AI systems increasingly synthesise information from multiple sources, including publishers, creators, communities, retailer platforms and user-generated content, meaning that discoverability is becoming less dependent on traditional rankings and…

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WFA names new leadership team for 2026

Stuart Mitchell

WFA has appointed senior executives from a number of major global brands to its Executive Committee as part of WFA Global Marketer Week in Stockholm. New representatives from Driscoll’s, Haleon, Ikea and Nissan will join senior marketing and corporate affairs leaders from multinationals such as Best Buy, Danone, Diageo, Grab, Kenvue and Tata Group on the WFA Executive Committee. Josh Faulks, CEO of the Australian advertiser association (AANA), Simon Michaelides, Director General of UK advertiser association (ISBA) and O’tega Ogra, Vice President of ADVAN, the national advertiser association from Nigeria,…

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