Tag: WFA

WFA’s Asia Advisory Board invests in the next generation

Stuart Mitchell

WFA has signed strategic partnership agreements with two leading educational establishments in Asia Pacific to promote marketing to the new generation in the region. To ensure that the marketers of tomorrow are equipped with the right skillset to champion better marketing, WFA is bringing Asia’s leading CMOs into classrooms. The focus: to show that marketing is not a support function, bu the growth engine of modern marketing. The new WFA programme, called Executive in Residence, is being rolled out in partnership with Singapore Management University (SMU) and Nanyang Technological University (NTU Nanyang…

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Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

Stuart Mitchell

Organised in partnership with the Swedish Advertisers Association, Sveriges Annonsörer, and the WFA the week will bring together senior marketers from across the globe for four days of insight, inspiration and connection in one of Europe’s most dynamic cities. The agenda is built for senior marketers navigating complexity at a global scale. Whether you are working through AI integration, making the case for brand investment to your CFO, or managing the complexity of global media and privacy, the most useful thing is not just another keynote, it is time with…

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Grab CMO voted WFA Global Marketer of the Year

Stuart Mitchell

Cheryl Goh, founding CMO of Grab and Group Vice-President of Marketing, Loyalty, Sustainability and Support, has won the 2025 WFA Global Marketer of the Year.   She was one of six finalists and selected following an expert Jury vote. The expert jury was made up of client-side industry peers from around the world as well as representatives from partner organisations Kantar and The Drum. Cheryl was part of the original founding team at Grab and has been instrumental in shaping one of Southeast Asia’s most recognized and enduring technology brands.…

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Eleven new members start the year with WFA

Stuart Mitchell

Eleven new brand owners have signed up to be part of WFA’s global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.   Among the new members are Uber, the San Francisco based ride-hailing, courier, food and freight delivery services giant, and Tempur Sealy International, the world’s largest bedding manufacturer. There are also new joiners from the pharmaceutical sector; Boehringer Ingelheim, Mayoly and Pierre Fabre. Healthcare technology experts Siemens Healthineers add to the membership base in the same category. Other new…

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First speakers announced for Global Marketer Conference 2026

Stuart Mitchell

WFA will be partnering with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery during Global Marketer Week in 2026. The centrepiece will be the Global Marketer Conference on April 23, held at Stockholm’s iconic House of People, with leading marketers and industry experts already lined up to provide new insight and best practice. The first confirmed speakers are: Taide Guajardo, Chief Brand Officer Europe, P&G Isabel Perry, Global EVP of Strategy, DEPT Andrew Tindall, SVP Global Partnerships, System1 The conference will be followed by…

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