Tag: WFA

Setting targets on DEI in production can be a challenge for half of major multinationals

Stuart Mitchell

New research from the WFA reveals that nearly half of major multinationals (49%) are struggling to measure Diversity, Equity and Inclusion (DEI) efforts in the content production space and the same number find it hard to set consistent targets across markets and suppliers.  More than four in 10 are also struggling to identify diverse suppliers, with 22% saying that while driving DEI initiatives in the US is more straightforward, the rest of the world is a challenge. That’s borne out by the fact that while 24% of multinationals describe their…

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Back to digital basics with WFA

Stuart Mitchell

Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the skills of emerging marketing leaders. Laura Forcetti explains. Asia Pacific is a key driver of global growth, contributing about two-thirds of global growth last year and projected to be the fastest-growing region of the world economy in 2024. This rapid growth and the speed at which things happen in the region can sometimes lead to brands overlooking the importance of building strong foundations. While there are some excellent…

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Marketers at major multinationals say input from policy professionals is more relevant than ever

Stuart Mitchell

Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation. WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world. Marketers and policy leaders at some of the world’s largest companies are looking for closer collaboration as they seek to tackle complex issues in an increasingly challenging marketing environment, according to new WFA research due to be released at WFA’s Global Marketer Week in Toronto.…

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WFA President’s Awards recognise six key industry initiatives around the world

Stuart Mitchell

WFA President and Mastercard CMO, Raja Rajamannar, has awarded five outstanding industry initiatives around the world as part of Global Marketer Week in Toronto, with an additional special award for ADVAN Nigeria’s brief writing programme and its important work in championing better marketing locally. Launched in 2010, the annual President’s Awards recognise initiatives run by national industry associations that help advance the marketer’s agenda and contribute to positive change in the marketing industry and society. Submissions were judged on their ability to compellingly demonstrate that they had made a measurable impact and could…

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WFA names leadership team for new AI Community

Stuart Mitchell

The WFA have launched a new AI Community, led by a leadership team of senior marketing, media, procurement, legal and marketing operations experts from the world’s biggest brands. The ambition is to support brands as they seek to make the most of the exciting possibilities of generative AI, enabling them to deliver creativity and marketing effectiveness, while mitigating legal, ethical and reputational risks. This community will seek to develop best practice guidance and offer practical solutions on issues of strategic importance to brands in order to promote safe and suitable…

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