Month: May 2024

ASA – Environmental claims in food advertising

Stuart Mitchell

The ASA/CAP have released a post called: Environmental claims in food advertising.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021 the ASA’s Climate Change and the Environment project announced that, in respect of advertisements, it would be starting proactive enquiries into sectors and issues that are likely to have the biggest roles in terms of the UK’s delivery of legally binding environmental…

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General Mills Stands for People and Planet in 2024 Global Responsibility Report

Stuart Mitchell

General Mills has released its 2024 Global Responsibility Report, detailing progress the company made across three priority areas — Planet, People and Food — during its 2023 fiscal year, June 1, 2022, through May 28, 2023. The report marks General Mills’ 54th year of reporting on its environmental and social impact, reinforces the company’s commitment to transparency, and features how General Mills is Standing for Good, a pillar of its Accelerate business strategy. “General Mills has a nearly 160-year legacy of standing for good, and we’re proud of the impact…

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Multi-award-winning Yorkshire businesswoman set to launch second business

Stuart Mitchell

The founder of successful nine-year-old PR agency, MacComms has announced details of the upcoming launch of her second business, HelloHope. Ellie MacDonald from Leeds has trained as a mental health and suicide prevention instructor trainer and is launching her Community Interest Company, HelloHope at a special event on 23rd May.   Having battled mental health issues and experienced the loss of her dad to suicide when she was just four years old, Ellie is channelling her pain into something positive to bring more hope to people at a time when…

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JLR Powers Up Zero Emissions Charging On The Go With First Battery Energy Storage System Using Second-Life Range Rover Batteries

Stuart Mitchell

JLR has partnered with energy storage start-up, Allye Energy, to create a novel Battery Energy Storage System (BESS) to provide zero emissions power on the go. A single Allye MAX BESS holds seven second-life Range Rover and Range Rover Sport PHEV battery packs that are simply removed from the vehicles and slotted into customised racks, without unnecessary additional processing. Each BESS can store 270kWh of energy at full capacity, enough to power the average UK household for nearly a month. The BESS, which is the first to use JLR’s second…

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The O2 removes over 540 tonnes of carbon during pilot event series

Stuart Mitchell

The O2, the world’s most popular live entertainment, leisure, and retail destination, has today announced the inspiring results from its pilot series of carbon removed arena events. Conducted across The 1975’s shows at the venue in February 2024, this world-first pilot saw the extraction and removal of 136.46 tonnes of residual carbon per show, equating to 545.9 tonnes across the four shows – the equivalent yearly electricity usage of 395 average homes. It now provides a successful blueprint for a more sustainable live event model utilising carbon removals. Paving the…

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