Day: 1 June 2024

CAP – ‘Free’ claims – Are you free to say what you like?

Stuart Mitchell

The ASA/CAP have released a post called: ‘Free’ claims – Are you free to say what you like?  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Who doesn’t love a freebie? Consumers are always on the lookout for a good deal or two, and there’s no better deal than not having to pay a single penny! But advertisers must be wary of making claims…

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M&S calls on the nation to give their pre-loved clothing a second life with trial of free postal donation service

Stuart Mitchell

Marks & Spencer, the UK’s largest clothing retailer is – for the first time – asking the public to donate their unwearable clothing, alongside their wearable clothing, through the trial of a free postal donation service, in partnership with Oxfam. It is estimated that UK homes contain 1.6 billion items of unworn clothing which have the potential to be used, re-used or recycled*. However new research conducted on behalf of M&S**, found that one third of the UK doesn’t know what to do with clothes that cannot be re-worn –…

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CISL releases report to address the challenges that global leadership face in today’s age of turbulence

Stuart Mitchell

Published on Earth Day 2024, CISL’s new report draws on the dominant themes that emerged from the discussions at the Global Leadership Summit in February 2024, in particular the need for effective leadership. In response to rising geopolitical tensions, conflict and AI dominating political agendas, the University of Cambridge Institute of Sustainability Leadership (CISL) brought together influential thinkers, experts and leaders from across the world for a 2-day summit in February 2024 to address the unprecedented challenges that currently face global leadership.    Through discussions ranging across geopolitics, global governance, domestic politics,…

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Introducing Home Planet Fund: A radically different approach to the climate crisis

Stuart Mitchell

This week, the Home Planet Fund launches. It is a new independent nonprofit that supports local and Indigenous communities who work in concert with nature to stop climate breakdown. In 2021, outdoor apparel company Patagonia committed $20 million in seed funding to help launch the Home Planet Fund. This new, independent nonprofit will operate as a 501(c)(3) that can receive contributions from other donors, large and small.  Home Planet Fund will also let the communities it invests in make their own decisions. “We trust Indigenous Peoples,” said Dilafruz Khonikboyeva, executive…

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New Benevity data shows companies that embrace an ‘impact mindset’ are building resilience in a polarized world

Stuart Mitchell

Benevity Inc., the leading global provider of social impact software, today released its annual State of Corporate Purpose report, uncovering the top CSR, DEI and ESG trends influencing businesses’ corporate social impact strategies.  Based on data and insights from Benevity’s community of nearly 1,000 leading companies, and a proprietary survey of more than 400 CSR leaders, the 2024 report from Benevity Impact Labs reveals that after years of reacting and responding to crises and stakeholder expectations, companies are increasingly tying their CSR strategies back to their core values and sharpening…

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