Month: June 2024

Avery Dennison unites children living in world’s largest refugee camp through soccer partnership to celebrate winning spirit

Stuart Mitchell

Avery Dennison, a global leader in materials science and digital identification solutions, is collaborating with the KLABU Foundation and the Bangladeshi NGO Friendship to host a soccer tournament for children living in Ukhiya at Cox’s Bazar, the world’s largest refugee camp. The ‘Winning Spirit’ tournament, which is open to boys and girls, takes place on May 15, at the KLABU Foundation sports clubhouse in the Forcibly Displaced Myanmar National (FDMN) camp, Bangladesh. Avery Dennison has created and sponsored heat transfers and badges to feature on players’ jerseys to convey messages of friendship, hope and inclusion. The company…

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Solving problems through ads and a long-term focus on creative effectiveness are top tactics for success in EMEA

Stuart Mitchell

A new report is released by WARC Creative summarising key insights from winning campaigns executed in EMEA that have ranked highly in the renowned industry benchmark, WARC Rankings 2024. Analysis of the world’s most awarded campaigns and companies from EMEA that have dominated the higher echelons of the WARC Creative 100, Media 100 and Effective 100 this year, finds that larger advertisers have a long-term focus on both creativity and effectiveness, and brands are using their campaigns to help solve real-world problems.  Amy Rodgers, Head of Content, WARC Creative, and…

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IKEA launches new in-app feature and products to empower smarter energy use at home

Stuart Mitchell

IKEA pilots the new Energy Insights feature, to enable customers to monitor their electricity consumption and use energy smarter. The feature is now available in the Swedish IKEA Home smart app, and will be further improved and developed throughout the year.  As energy costs and consumption continue to capture homeowners’ attention, IKEA embarks on a journey to create digital experiences and smart energy products designed to help customers save energy and make better decisions around their electricity consumption at home. Marking the beginning is the pilot launch of Energy Insights in…

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PACAC misses opportunity to improve lobbying, says PRCA

Stuart Mitchell

The Public Relations and Communications Association (PRCA) – the professional body that represents the lobbying industry – is disappointed that proposals issued by the Public Administration and Constitutional Affairs Committee (PACAC), won’t deliver transparency to members of the public, while adding to requirements placed on, and only on, consultant lobbyists. PACAC’s report, Lobbying and Influence, follows their two-year investigation during which PRCA provided evidence and made proposals for greater transparency. PRCA chief executive James Hewes said: “PACAC have missed an opportunity to increase transparency in lobbying. They rightly recognise that…

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Boy Scouts of America to Become Scouting America

Stuart Mitchell

The Boy Scouts of America have announced that it will rebrand to Scouting America, reflecting the organization’s ongoing commitment to welcome every youth and family in America to experience the benefits of Scouting. The change will go into effect on February 8, 2025, the organization’s 115th anniversary. This announcement also comes as the organization celebrates the fifth anniversary of welcoming girls into Cub Scouting and Scouts BSA programs. Scouting America currently serves more than 176,000 girls and young women across all programs, including over 6,000 who have earned the rank…

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