Day: 11 August 2024

Announcing the Winners of the 2024 Bulldog PR Awards

Stuart Mitchell

Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celebrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards offer a unique perspective on the most exceptional work within the industry. For more than two decades, the Bulldog PR Awards have celebrated remarkable campaigns, agencies, and individuals who have advanced the industry through innovation and excellence. Each category awards a prestigious Grand Prize to the most exceptional entry, highlighting the…

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Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption Index’…

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Better Cotton Announces 2024 Member Award Winners

Stuart Mitchell

Better Cotton, the world’s largest cotton sustainability initiative, announced today the recipients of its 2024 Member Awards.  This year’s awards – presented by Alan McClay, CEO of Better Cotton and Eva Benavidez Clayton, Senior Director of Membership and Supply Chain – honoured members who have made an outstanding contribution to the cotton industry.  In the 2021/2022 season, Better Cotton Retailer and Brand Members sourced an impressive 2.6 million tonnes of Better Cotton, accounting for more than 10% of the global cotton production.  The ceremony took place during a dinner cruise…

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Avallen Solutions Launches To Accelerate Sustainability In The Drinks Industry

Stuart Mitchell

The founders of Avallen Spirits, the owner of Avallen Calvados, Stephanie Jordan-Balmforth and Tim Etherington-Judge, are pleased to announce the launch of Avallen Solutions, a new consultancy dedicated to fostering genuine sustainability within the drinks and hospitality industries. Building on their success with Avallen Calvados, recognised as the world’s most sustainable spirits brand, the duo now aims to ensure the entire industry thrives amidst the escalating threats posed by climate change, water insecurity, and biodiversity loss. “With Avallen Calvados, our dream was to build the world’s most sustainable spirits brand,…

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UK public trusts charities twice as much as other institutions

Stuart Mitchell

Three quarters (73%) of the public has moderate or high trust in good causes (scoring them 6 out of 10 or higher), making charitable organisations the most trusted UK institution, according to the latest research from Enthuse, the digital donations, fundraising and event reg platform.  The Donor Pulse research series provides insight into people’s giving habits, trust levels in charities, and how the gradually improving economic background is impacting the third sector.  A matter of trust Charities are twice as trusted as the next most trusted institution; faith groups and religious institutions, which…

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