Day: 13 August 2024

Cancer Research UK tops Savanta’s Most Loved UK Charity Brand rankings, with healthcare and pet charities dominating

Stuart Mitchell

Cancer Research UK is the UK’s Most Loved Charity Brand, taking top spot from last year’s winner Macmillan Cancer Support, according to market research company Savanta.  Savanta’s Most Loved Charity Brands surveyed 60,000 UK adults between 1 April 2023 and 31st March 2024 to give a comprehensive view of the third sector brands that they ‘love’, using Savanta’s BrandVue Charities platform. Healthcare and animal welfare charities continue to be top performers, with Cancer Research UK, Macmillan Cancer Support, Dogs Trust and the RSPCA making up four of the top five.…

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Cognito appointed communications agency for Liberis

Stuart Mitchell

Cognito, the leading independent global communications agency driving the conversations that matter in financial markets, technology, and the climate transition, announced it has been appointed by Liberis, the leading global embedded finance platform dedicated to closing the small business funding gap.  Since 2007, Liberis has worked to change the funding landscape for small businesses. Liberis’ partnership with Cognito will help them reach new partners whilst educating the wider market on the need for more accessible solutions to small business funding. Cognito will develop and implement a strategic PR programme to…

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Snack a Jacks roll out paper multipack bags

Stuart Mitchell

PepsiCo Europe have announced the rollout of new, paper outer bags for all Snack A Jacks multipacks, set to reduce their use of virgin plastic by 65 tonnes per year.  The new packaging format will be available in the next month across Snack A Jacks Salt & Vinegar, Sour Cream & Chive and BBQ flavours. The outer paper bag can be widely recycled in home recycling bins and collected at kerbside, alongside other paper packaging, and is set to lower greenhouse gas emissions of each pack by 52%2.  This latest…

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Anzu and Cedara Launch First-To-Market Media Sustainability Solution For Intrinsic In-Game Advertising

Stuart Mitchell

Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their carbon emissions. As part of the continued drive in AdTech towards carbon reduction, advertisers are increasingly seeking opportunities to minimize their carbon footprint. At this year’s Cannes Lions International Festival of Creativity, GARM (Global Alliance for Responsible Media), a cross-industry initiative established by the World Federation of Advertisers to address…

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XPO Logistics launches Female Driver Academy to encourage more women to join the industry

Stuart Mitchell

XPO, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, has created a new Female Driver Academy to help attract more women into the industry. The female drivers who join the Academy will undertake a 12 to 16-week programme using the XPO Logistics internal driver training team to develop and sharpen their skills. The goal is to create a corps of highly skilled and professional female drivers who are intimately familiar with the company’s customers and products. The first candidate assessment days were held at the beginning…

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