Tag: cedara

VIOOH confirms programmatic DOOH delivers industry-leading sustainable media performance

Stuart Mitchell

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard for emissions measurement across the main media channels including OOH, in order to provide robust and comparable calculations, enabling advertisers to make informed choices about their channel selection and its impact on carbon emissions.  Working with…

Read More

PubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns

Stuart Mitchell

PubMatic, an independent technology company delivering the future of digital advertising, recently announced a new partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights and tools to reduce the impact of their digital media campaigns.  As part of PubMatic’s unified platform for buyers, this integration brings sustainability to the forefront of supply path optimisation and curation strategies. Buyers…

Read More

LoopMe and Cedara partner to tackle carbon emissions

Stuart Mitchell

LoopMe, the global leader in brand performance, today announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help brands and agencies reduce the environmental impact of their campaigns. This is achieved through comprehensive carbon emissions measurement for campaigns and Private Marketplaces (PMPs), allowing clients to understand and address their current carbon footprint. This is supported by placement and delivery optimization to remove high carbon-emitting inventory and ensure more environmentally friendly…

Read More

Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

Stuart Mitchell

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways: Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon…

Read More

Skyrise and Cedara announce a new partnership to help advertisers measure and reduce environmental impact of omnichannel media campaigns

Stuart Mitchell

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.  The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways: Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon…

Read More