Tag: cedara

Cedara Launches Out-of-Home (OOH) Measurement Tool For Industry Emissions Transparency

Stuart Mitchell

Cedara, the Carbon Intelligence Platform, recently announced the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and digital OOH using the recently released standards by the Global Alliance for Responsible Media (GARM) and Ad Net Zero, providing media owners, vendors, brands, and agencies with an unparalleled tool to seamlessly measure product-level emissions. Driven by increasing client demand and the advertising industry’s push for comprehensive emissions transparency, the new OOH measurement…

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Anzu and Cedara Launch First-To-Market Media Sustainability Solution For Intrinsic In-Game Advertising

Stuart Mitchell

Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their carbon emissions. As part of the continued drive in AdTech towards carbon reduction, advertisers are increasingly seeking opportunities to minimize their carbon footprint. At this year’s Cannes Lions International Festival of Creativity, GARM (Global Alliance for Responsible Media), a cross-industry initiative established by the World Federation of Advertisers to address…

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Onetag Takes The Lead On GARM Sustainability Framework With Cedara Partnership

Stuart Mitchell

Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara as a core element of its corporate sustainability strategy and provide comprehensive emissions measurement for buy-and sell-side customers as part of its Smart Curation Platform.  Measurement of all campaigns will be compliant with industry-standard measurement frameworks, including SRI & Alliance Digitale from now, and GARM in the near future. Integration is already underway,…

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Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies

Stuart Mitchell

Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies. The comprehensive study, compiled from data collected from Cedara clients, provides a detailed analysis of emissions utilising the standard GHG protocol, with a focus on measuring media delivery and operations using the industry-standard SRI & Alliance Digitale framework. The research report delves into two primary categories: Corporate Overhead and Product-related emissions. Corporate Overhead emissions encompass various facets such as marketing,…

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Pixability Teams Up With Cedara to Provide Brands & Agencies With An Emissions Management Solution for YouTube

Stuart Mitchell

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns by providing carbon measurement, optimisation, compensation and reporting for brands and agencies. The announcement comes at a time of increased need by advertisers in the EU as new legislation requires companies to measure their carbon footprint by 2030, including through their use of media which now represents 3% of global carbon emissions. “Global…

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