Tag: cedara

Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

Stuart Mitchell

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways: Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon…

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Skyrise and Cedara announce a new partnership to help advertisers measure and reduce environmental impact of omnichannel media campaigns

Stuart Mitchell

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.  The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways: Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon…

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SMRS Partners With Cedara To Build Path To Net Zero And Empower Clients With Sustainable Media

Stuart Mitchell

SMRS, a culture, brand and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging Cedara’s cutting-edge sustainability solutions, SMRS will further support its commitment to achieve net zero carbon emissions while supporting universities, employers and other clients who have their own emissions reduction ambitions. As a B Corp-accredited business since 2022, environmental sustainability has been a core focus for SMRS, its employees and its…

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Cedara Launches Out-of-Home (OOH) Measurement Tool For Industry Emissions Transparency

Stuart Mitchell

Cedara, the Carbon Intelligence Platform, recently announced the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and digital OOH using the recently released standards by the Global Alliance for Responsible Media (GARM) and Ad Net Zero, providing media owners, vendors, brands, and agencies with an unparalleled tool to seamlessly measure product-level emissions. Driven by increasing client demand and the advertising industry’s push for comprehensive emissions transparency, the new OOH measurement…

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Anzu and Cedara Launch First-To-Market Media Sustainability Solution For Intrinsic In-Game Advertising

Stuart Mitchell

Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their carbon emissions. As part of the continued drive in AdTech towards carbon reduction, advertisers are increasingly seeking opportunities to minimize their carbon footprint. At this year’s Cannes Lions International Festival of Creativity, GARM (Global Alliance for Responsible Media), a cross-industry initiative established by the World Federation of Advertisers to address…

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