Cancer Research UK is the UK’s Most Loved Charity Brand, taking top spot from last year’s winner Macmillan Cancer Support, according to market research company Savanta. Savanta’s Most Loved Charity Brands surveyed 60,000 UK adults between 1 April 2023 and 31st March 2024 to give a comprehensive view of the third sector brands that they ‘love’, using Savanta’s BrandVue Charities platform. Healthcare and animal welfare charities continue to be top performers, with Cancer Research UK, Macmillan Cancer Support, Dogs Trust and the RSPCA making up four of the top five.…
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A third of UK public believe climate change is “exaggerated” ahead of UK greenhouse gas emissions figures
New research from Savanta shows that one in three UK adults (32%) believe that climate change is “exaggerated”, the day before the release of UK’s greenhouse gas emissions figures UK public also support wide range of local measures to tackle climate change, including the pedestrianisation of their local high street and the building of wind turbines in their local area However the public is much more divided on the introduction of localised low emission zones – with 46% in support and 44% opposed A significant proportion of the UK public…
Read MoreSavanta Launch Top 100 Most Loved Charity Brands 2020
Savanta have launched their Top 100 Most Loved Charity Brands 2020, with Macmillan Cancer Support topping the table followed by Cancer Research UK and Dogs Trust. As part of their BrandVue series of the Top 100 most-loved brands in different sectors, they used BrandVue Charities data to determine which charity has captured the hearts of supporters across the UK. Download the full report here. The data shows that ‘love’ is an important factor in increasing support for charities both in terms of financial donations as well as ‘in-kind’ support including…
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