Day: 6 September 2024

Gear Up for the 2025 Effie Awards US: Entry Materials Now Available

Stuart Mitchell

An Effie Win: Effectiveness is Success Quantified  The Effie Awards United States has officially opened its call for entries for the 2025 competition, the benchmark of marketing effectiveness. Eligible campaigns include those that ran in the U.S. from June 1, 2023, to September 30, 2024. Winning an Effie Award is more than recognition—it’s a symbol of marketing excellence, recognized by industry leaders across the globe. A recent survey of US CMOs, CSOs, and executives from top brands and agencies underscores the far-reaching impact of an Effie win, from elevating corporate reputation…

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Use your consumer power to contribute to a better tomorrow, Fairtrade Fortnight 2024 urges!

Stuart Mitchell

Be the Change. Choose Fairtrade Thousands of individuals across Britain are gearing up to take part in Fairtrade Fortnight -from 9th – 22nd September 2024 – the Fairtrade Foundation’s annual campaign to raise awareness of the critical need for fair prices for farmers and workers overseas. The campaign, supported by Fairtrade’s celebrity patrons and ambassadors, highlights the stark reality that many non-Fairtrade farmers are facing, with households continuing to earn below the poverty line. Entitled Be the Change. Choose Fairtrade, the campaign has moved to September for the very first…

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The 2024 Disability Equality Index ® Reveals Strong Growth in Leadership and Accessibility but Boardroom Inclusion Lags

Stuart Mitchell

Disability:IN, the global nonprofit organization driving disability inclusion and equality in business, today unveiled the 2024 Disability Equality Index® report at the Disability:IN Global Conference & Expo, revealing higher year-over-year adoption rates for nearly all reported practices around disability inclusion while also showing the need for more progress in areas such as diversity reporting, supplier diversity spending and boardroom inclusion. A total of 542 U.S. companies participated this year, a growth rate of 7x since the index launched 10 years ago in partnership with AAPD. Among the U.S. companies that…

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PepsiCo Foods North America launches new “Planting Pathways Initiative” to expand opportunities in the agriculture sector

Stuart Mitchell

PepsiCo Foods North America recently announced its Planting Pathways Initiative, charting an industry-leading and transformative course for expanding agricultural opportunities. Recent USDA Census of Agriculture data shows that farmers under the age of 35 make up just 9% of the U.S. farming industry. The initiative aims to provide opportunities for young people and people from various backgrounds to enter the agriculture sector. PepsiCo has a business stake and responsibility to help grow a resilient and impactful supply chain. The Planting Pathways Initiative will begin with pilot programs that drive sustainable,…

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Net Zero Asset Managers initiative publishes report on signatories’ target disclosures as the initiative grows to over 325 signatories

Stuart Mitchell

The Net Zero Asset Managers (NZAM) initiative has released its latest Target Disclosures Report, which highlights the increase in voluntary, individual net zero commitments and targets from the asset management industry over time. The full report – Net Zero Asset Managers Target Disclosures Report 2024– can be accessed here.All target disclosures can be found here. Since the last target disclosures announcement, more than 30 asset managers have joined the initiative and over 90 have disclosed targets. As of 31 January 2024, 264 signatories have set and disclosed targets to guide…

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