Year: 2024

The First European-Based Certified Carbon Credits Issued for Afforestation Projects: Aims for 10M Tone Annual Offsetting

Stuart Mitchell

hold.earth, a carbon impact hub that connects projects producing carbon credits with organizations looking to offset their CO2 emissions, has received certification for the first European-based carbon credits from the Open Forest Protocol (OFP), known for its stringent standards. They received carbon credit certification for Afforestation, Reforestation & Revegetation (ARR) projects, which is extremely rare overall and almost non-existent in Europe. This is great news for businesses looking to meet the high demand for certified EU-based offsets that can also help address the ongoing problem of corporate greenwashing.  Co-founder and…

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Greenpeace launches Arctic expedition to survey marine mammals in area targeted for deep sea mining

Stuart Mitchell

As the Norwegian government is moving forward with the opening of Arctic waters to deep sea mining exploration, Greenpeace Nordic and Greenpeace Germany set sail with a group of scientists and campaigners heading to the mining area in the Norwegian Sea. Their aim is to learn more about the whale and dolphin species in the area that could be impacted by this destructive industry. Arctic waters are one of the most fragile ecosystems in the world, rapidly undergoing environmental change due to pollution-fuelled climate damage. The Arctic mining area is…

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StrawberryFrog honored in the Ad Age Small Agency Awards for ‘purpose-driven’ campaigns.

Stuart Mitchell

This recognition solidifies StrawberryFrog‘s 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than the large corporate agencies.  The award celebrates StrawberryFrog’s strategic and creative excellence and innovation developing powerful brand narratives that resonate deeply with audiences and drive measurable business results. The agency’s unique approach building purpose-driven brand movements sets a new standard for creative marketing in the digital age. “StrawberryFrog is proof that you don’t need a massive organization to make a…

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Prevented Ocean Plastic teams up with rugby legend Marlie Packer to raise awareness of ocean plastic crisis

Stuart Mitchell

Prevented Ocean Plastic™, a pioneering recycling programme that stops over 1000 tonnes of plastic from entering the ocean every month, has signed an 18-month brand partnership deal with Saracens & England Women’s Rugby captain, Marlie Packer. The agreement sees Packer become the latest in POP’s Athlete Ambassador programme where she will promote the recycling brand until the end of 2025 and support their ‘Better Plastic Choice’ positioning in the UK and abroad.   The Prevented Ocean Plastic™ programme incentivises the collection of waste plastic- helping people around the world to clean their coastlines,…

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PepsiCo releases 2023 ESG Summary highlighting PepsiCo Positive (pep+) results

Stuart Mitchell

PepsiCo has published its 2023 progress report on Environmental, Social and Governance (ESG) results. The 2023 ESG Reporting Suite includes the ESG Summary, ESG Topics A-Z and the ESG Data Hub, providing a detailed update on pep+, our global transformation program that seeks to drive long-term business performance and value. A potato farm in Turkey. In 2023, PepsiCo doubled its global regenerative farming footprint to more than 1.8 million acres. In 2023, PepsiCo achieved some goals ahead of schedule, introduced new ones and made strong progress on others, while certain…

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