Year: 2024

Soorty Announces SBTi Validation, Reinforcing Commitment to Sustainable Fashion

Stuart Mitchell

Soorty Enterprises, a global leader in responsible denim production, announces the Science Based Targets initiative (SBTi) validating its near-term and net-zero greenhouse gas (GHG) emission reduction targets. These targets align with the 1.5°C ambition and represent the highest level of commitment within the SBTi framework. We’ve taken a pioneering step towards sustainability and become the first organization in Pakistan to commit and achieve net-zero GHG emissions across our value chain by 2050. This landmark pledge and our unwavering dedication to environmental stewardship and sustainable practices are taken despite the challenges…

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VA and the Ad Council Redefine Bravery in New Suicide Prevention PSAs

Stuart Mitchell

During Suicide Prevention Month, the U.S. Department of Veterans Affairs (VA) and the Ad Council recently launched new public service advertisements (PSAs) for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available. The new PSA, “The Bravest Thing,” acknowledges that it can be hard for Veterans to reach out if they’re struggling – but in the eyes of their loved ones, seeking help is an act…

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Latest insight reveals in-memory income growth despite investment remaining low

Stuart Mitchell

New research in the in-memory fundraising market has revealed significant growth and fundraising opportunities:  Charity investment for in-memory remains low, accounting for only 0.1% of fundraised income   Despite the low levels of investment, in-memory now represents 2.2% of fundraised income and 1.5% of total income  In-memory income for 2022/23 increased by 2.9% above the previous year  The market is delivering strong returns, showing an average of £26 for every £1 spent on in-memory fundraising  Religion and cultural traditions are important drivers of in-memory giving  The research was conducted by Legacy…

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Recipe and Signature create British Sign Language (BSL) dance challenges on TikTok to tackle fake sign

Stuart Mitchell

In a first of its kind, Signature (the UK’s leading awarding body for British Sign Language and a major charity for deaf communication and language qualifications) launches RE/SIGN – a Tiktok campaign aimed at challenging fake sign language, in partnership with Recipe and The Sweetshop. Increasingly, TikTok is being used for educational purposes; in fact 63% of Gen Z state they have used the platform to learn something new. So naturally, it has become the go-to platform for learning British Sign Language – the official language used by deaf people…

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XPO Logistics and Daimler Truck UK partner site at Milton Keynes achieves carbon neutral status

Stuart Mitchell

XPO, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, announced today that its partner site with Daimler Truck UK Limited in Willen, Milton Keynes, has been awarded carbon neutral status. The certification covers the 140,000-square-foot Milton Keynes distribution centre, which opened in 2022, and the domestic UK distribution of aftersales parts. This industry first demonstrates the power of partnership in moving toward carbon neutral status for transport facilities. Dan Myers, Managing Director—UK and Ireland, XPO Logistics, said: “This certification demonstrates what can be achieved when two…

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