Year: 2025

Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’

Stuart Mitchell

New independent research by global creator-first social agency, Billion Dollar Boy, reveals rising investment in creator content that utilises generative AI with four in five marketers (79%) increasing spend in the last 12 months. A further three quarters (77%) of marketers plan to divert a greater proportion of advertising budgets from traditional creator content – content produced exclusively by humans – and (77%) from other marketing channels to generative AI-powered creator content in the next twelve months. Three quarters (76%) of marketers also believe AI will increase total creator economy…

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THG Studios White Paper Reveals 57% Of Travellers Suspect Greenwashing, Demanding A New Era Of Authenticity

Stuart Mitchell

THG Studios, the award-winning creative marketing agency, today released a new white paper, “The Conscious Traveller”. The report highlights a significant shift in consumer behaviour, with 84% of global travellers stating that travelling more sustainably is important to them.   The report also uncovers a critical “crisis of credibility,” as 57% of consumers believe travel brands are guilty of ‘greenwashing’. This widespread scepticism presents a challenge for brands, demanding a move away from superficial claims towards transparent, impactful communication and content. The report details the opportunities for brands that can successfully…

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Policy reversals in the US will only have a marginal impact on the global energy transition – report

Stuart Mitchell

The global shift towards cleaner energy remains robust even though the pace of the energy transition in the United States has slowed sharply due to recent policy reversals. According to the ninth edition of DNV’s Energy Transition Outlook, the US slowdown will have only a marginal effect on worldwide progress, as momentum continues to build elsewhere – most notably in China. In the US, policy reversals and renewed support for fossil fuels are expected to delay emission reductions by about five years, with annual carbon dioxide emissions projected to be…

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Growing threat of octopus farming and carnivorous aquaculture expansion exposed

Stuart Mitchell

Compassion in World Farming has released a new report to coincide with World Octopus Day. Entitled, The Growing Threat of Carnivorous Aquaculture it warns of the disastrous implications for the marine environment, animal welfare, and food security of octopus farming and the expansion of carnivorous aquaculture.  The world’s first octopus farm proposed by Spanish company Nueva Pescanova, could require up to 28,000 tonnes of wild-caught fish in its first year, whilst only producing 3,000 tonnes of octopus meat. This is the equivalent of two billion individual fish used for feed, growing to…

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World’s First Global, Legally Binding Carbon Tax to Slash Emissions, Safeguard Ocean

Stuart Mitchell

The world’s first-ever global, legally binding carbon price—for any industry—is on the table for adoption at the upcoming International Maritime Organization (IMO) meeting from October 14-17 in London. If the IMO Net-Zero Framework is adopted, all large ships operating globally, including cruise ships, would be required to slash emissions by 17% by 2028—with increasing emission reduction targets thereafter—or pay a fee. Currently, the global shipping industry runs on some of the dirtiest fossil fuels and accounts for 3% of global carbon emissions—polluting the ocean and imperiling the health of people in…

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