Year: 2025

Brew It Fair: Celebrities “Spill The Tea” In Support Of Fairtrade Farmers

Stuart Mitchell

Drag royalty Tia Kofi, winner of RuPaul’s Drag Race: UK vs. The World hosted a glamorous High Chai Tea party at Vivek Singh’s Cinnamon Bazaar for Fairtrade Fortnight. Joined by a constellation of celebrity guests, the party set out to “spill the tea” on the systemic inequalities in the tea industry and spotlight the transformative power of Fairtrade sourcing. It more than delivered, serving up an unforgettable afternoon of glamour, activism and storytelling. The gathering featured live video calls with Indian tea farmers, giving guests a rare and intimate window…

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The strategy paradox: agency strategy is sidelined while client demand for strategic guidance is high new study reveals

Stuart Mitchell

Strategy is at a crossroads, according to 80% of strategists worldwide, and all too often is treated as expendable. Yet in a world characterised by uncertainty and volatility, client demand for clear strategic guidance is high. These are key findings included in The Future of Strategy 2025, released by WARC, the global authority of marketing effectiveness.  The annual WARC study highlights key challenges facing agency-side strategists and outlines ways to reignite the discipline, pivotal to the marketing ecosystem.  The research is based on a global survey with 1,127 strategists worldwide…

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Solar and wind met all electricity demand growth, leading to a slight fall in fossil fuel generation

Stuart Mitchell

Solar and wind outpaced the growth in global electricity demand in the first half of 2025, resulting in a very small decline in both coal and gas, compared to the same period last year. New analysis from Ember shows that record solar growth and steady wind expansion are reshaping the global power mix, as renewables overtake coal for the first time on record. “We are seeing the first signs of a crucial turning point,” said Małgorzata Wiatros-Motyka, Senior Electricity Analyst at Ember. “Solar and wind are now growing fast enough…

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PRCA welcomes the formal launch of the Ethics and Integrity Commission

Stuart Mitchell

The launch by Government of a new Ethics and Integrity Commission (EIC) is an important step toward strengthening ethics, integrity, and transparency across public life. PRCA Head of Public Affairs, Louise Whatham, said: “We welcome the establishment of the Commission and encourage Doug Chalmers to approach this role with courage and conviction. The Nolan Principles remain the foundation of ethical conduct in public life, yet awareness and consistent enforcement among MPs are still lacking. “While ethical frameworks have become more prevalent, public trust in politics continues to decline. The Commission…

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Balance efficiency and effectiveness or risk a marketing ‘death spiral’

Stuart Mitchell

New joint industry research reveals a disconnect between the true factors driving marketing effectiveness compared with what CMOs believe. This is according to Les Binet and Will Davis, Chief Data Officer at Medialab Group, who presented their findings at the IPA Effectiveness Conference 2025. According to new analysis of the IPA Databank, budget is eight times more important than ROI when it comes to driving effectiveness. When looking at how variations in profit were generated in IPA Effectiveness Award-winning case studies, ROI only accounts for 11% of the variations in…

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