Month: February 2025

Sergio Claudio Named Head of ONE School for Black Creatives

Stuart Mitchell

The One Club for Creativity announced veteran agency and brand marketer Sergio Claudio has been named to serve as head of the global nonprofit organization’s groundbreaking ONE School, the industry’s only free portfolio program for Black creatives. ONE School launched in 2020 with cohorts in New York and Los Angeles, expanding to Atlanta and Chicago the following year and the UK in 2022.  The one-of-a-kind free alternative to ad schools, recognized as the largest social change program in the history of US advertising, provides new career opportunities for the next…

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CMOs need to plan for ‘The Multiplier Effect’ between brand and performance techniques

Stuart Mitchell

As marketing enters the next phase of change, one steered by algorithm-driven media and AI-generated creative, and faces even greater pressure to deliver results, ground-breaking research is presented in a new report, The Multiplier Effect – a CMO’s guide to brand building in the performance era, to help marketers better understand how to deliver high-impact advertising. Based on insights and data from a first-of-its kind coalition of marketing effectiveness experts, the report – published by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 – makes a data-driven case…

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RELEX Solutions Secures €10 Million Green Revolving Credit Facility

Stuart Mitchell

RELEX Solutions, a provider of unified supply chain and retail planning solutions, today announced it has secured a €10 million green revolving credit facility that can be used to finance projects and activities with positive sustainability impact. The credit is being granted by Nordea Bank Abp. Founded on the principle of minimizing waste in the supply chain, RELEX remains committed to embedding sustainability into its core operations. A green revolving credit facility provides funding specifically for environmentally sustainable projects and activities, such as improving energy efficiency, reducing waste and emissions,…

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Nectar and Woodland Trust extend partnership to 2027

Stuart Mitchell

The Nectar and Woodland Trust partnership was launched in 2021, following a successful corporate partnership between the charity and Sainsburys which has been in place since 2004; playing a key role in conservation projects, including planting over 5.1 million trees and protecting more than 2,000 acres of woodland across the UK. Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has extended its partnership with the Woodland Trust until 2027. This collaboration allows customers to support vital conservation efforts while earning rewards for their everyday shopping. The Nectar…

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UCA collaborates on pro-bono commercial for The Lewy Body Society

Stuart Mitchell

With its global release on World Lewy Body Day, students from the University for the Creative Arts (UCA) reveal a pro-bono charity commercial, made in collaboration with Sony and Cooke Optics for The Lewy Body Society.  With access to Sony’s digital media production centre (DMPC) at Pinewood, students didn’t want this to be just another student project.  BA (Hons) Film Production student and the commercial’s director, Dominic Hodgson, said: “We wanted to do something for the greater good. I chose The Lewy Body Society because of my personal connection with…

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