Day: 1 May 2025

Coca-Cola’s Barbara Sala & Dentsu’s Sven Huberts to Co-Chair Effie Europe

Stuart Mitchell

Barbara Sala, Europe Sr Connections Director at Coca-Cola and Sven Huberts, President, Global Experience & Innovation at dentsu will co-chair this year’s Effie Awards Europe’s Jury. Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally. For almost three decades, the Effie Awards Europe have been the pinnacle of recognition for agencies and brands, inspiring and celebrating work that works, setting the bar for marketing effectiveness in the region. Being the Effie Jury Chair is a prestigious role that requires deep industry knowledge to…

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Zero Waste Day shines a light on fashion and textiles

Stuart Mitchell

Hundreds of thousands of people worldwide marked the International Day of Zero Waste, which spotlighted solutions to the mounting environmental and social problems caused by the fashion and textile sector.   More than 240 events were held across the globe, from an exhibition in China where old fabrics were reimagined as furniture to a youth hackathon in France. Some 630,000 people joined the Zero-Waste-Day conversation on social media, while airport billboards from Istanbul to Beijing showcased the importance of reusing and repairing clothing.   At the core of Zero Waste Day, which…

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ADMA names experienced marketing leader David Morgan as Chair of the Advisory Board

Stuart Mitchell

The Association for Data-Driven Marketing and Advertising (ADMA) has appointed seasoned global marketing leader David Morgan as the new Chair of its Advisory Committee. Steve Brennen, Co-founder and CEO of Archie, who has held the position for over a decade, will move to the role of Vice Chair. Morgan, who has served on the board since 2021, brings over 35 years of global experience, having held global marketing leadership roles for Samsung, Citibank, Procter & Gamble, Nestlé and was global CMO for Standard Chartered, world’s third largest bank. As the…

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Mercedes-Benz invests high triple-digit million euro amount in sustainable “Next Generation Paintshop” for Sindelfingen

Stuart Mitchell

Mercedes-Benz is accelerating the transformation of its production network with a high triple-digit-million euros investment into the construction of the new “Next Generation Paintshop”. This project will strengthen the future viability of the Sindelfingen site and automotive production in Germany. Through this venture, Mercedes-Benz continues to consistently implement its sustainable business strategy in Germany. This major project in Sindelfingen is part of a long-term strategic partnership with Dürr Systems. “Sindelfingen is the pioneer among more sustainable and intelligent paint shops at Mercedes-Benz in Germany. We’re investing a high triple-digit million…

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Greenpeace UK commits to match London’s diversity

Stuart Mitchell

Greenpeace UK’s office is in London, one of the most diverse, multicultural cities in the world, and we draw tremendous benefits from that as a global campaigning organisation. But the organisation itself is significantly less diverse than the city we work in, and so we are leaving some of those benefits and insights on the table. But not for much longer. Today Greenpeace UK is announcing our 2030 Race & Ethnicity Representation Goals, and committing to match the diversity of our host city at every level of our organisation. This…

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