Month: December 2025

Save the Children announces winners of Global Media Awards 2025

Stuart Mitchell

Save the Children is proud to announce the winners of its second annual Global Media Awards 2025 on World Children’s Day, celebrating excellence in journalism focused on child rights and the dedicated journalists who bring these critical stories to light.  The winning entries showcase reporting that not only exposes grave child rights violations around the world but also drives meaningful change for children. Their work brings children’s experiences to the forefront, amplifies their voices, and highlights the urgent issues children face every day. WRITTEN NEWS: Republik and WAV Recherchekollektiv won…

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LinkedIn solidifies its dominance in the B2B marketing landscape as ad revenue surges to $8.2bn fuelled by B2B creators, Gen AI brands and CTV capabilities

Stuart Mitchell

LinkedIn is best known as a leader in business-to-business marketing offering unique professional targeting capabilities. Ad investment in the Microsoft-owned platform has steadily increased, with WARC forecasting it to reach $8.2bn in 2025 (+18.3%), fuelled by gains from the emerging Gen AI category, B2B creators, and by extending B2B campaigns into connected TV.  This latest Platform Insights by WARC Media, provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape, examining the platform’s latest trends through the lens of investment, user engagement and performance.  Celeste Huang, Media Insights Analyst, WARC Media, and author of the report, said: “LinkedIn accounts for a small part of Microsoft’s overall revenue. However, its ad business is outpacing other mid-size platforms like Snapchat and…

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Virgin Media O2 optimises connectivity on over 40 motorways and A roads in boost to Britain’s EV future

Stuart Mitchell

Virgin Media O2 has announced 4G and 5G coverage improvements on more than 40 major UK motorways and A roads, supporting the digital infrastructure needed to help boost electric vehicle adoption. The improvements cover 590 miles of road, which is roughly the equivalent of driving from Exeter to Inverness.  Mobile coverage has been optimised on road corridors including the M1 (London–Leeds), M4 (London–Bristol), M6 (Coventry–Carlisle) and Scotland’s M8 (Glasgow–Edinburgh) – linking ports, cities and regions and helping drivers stay informed and safe on the move. As part of the optimisation,…

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VIOOH confirms programmatic DOOH delivers industry-leading sustainable media performance

Stuart Mitchell

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard for emissions measurement across the main media channels including OOH, in order to provide robust and comparable calculations, enabling advertisers to make informed choices about their channel selection and its impact on carbon emissions.  Working with…

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FENC Wins ITMF International Cooperation Award for Joint Development of Eco-Friendly Bio-recycled Polyester Products with Carbios and Salomon

Stuart Mitchell

Far Eastern New Century (FENC), together with French biotech company Carbios and global sports brand Salomon, has produced a more sustainable version of the iconic footwear from Salomon’s XT_PU.RE range, made with premium-quality polyester fibers using biorecycling technology. This innovative project earned the “ITMF International Cooperation Award 2025” from the International Textile Manufacturers Federation (ITMF). The partnership marks a major milestone for both the textile and footwear industries. It also promotes the circular economy through international collaboration. Carbios used a unique enzyme-based process to break down complex PET/polyester wastes into…

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