Tag: APA

IPA, APA and ISBA unite to improve production pitch process

Stuart Mitchell

The IPA, APA and ISBA have launched a new Production Pitch Process Initiative to help improve the production pitching experience for all sides. The Pitch Process Initiative features a number of principles and associated key actions for all parties to agree upon. They have been developed in acknowledgment of the increasing pressures on all parties, with the document stating that: From a production company perspective, the level of investment currently required is not sustainable. For agencies, project-based versus retained working, more nontraditional deliverables and smaller time and budget parameters have…

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APA adopts groundbreaking policy supporting transgender, gender diverse, nonbinary individuals

Stuart Mitchell

The American Psychological Association has adopted a landmark policy affirming evidence-based care for transgender, gender diverse and nonbinary children, adolescents and adults, noting that recent legislative attempts to obstruct access to psychological and medical interventions for such individuals puts them at risk of depression, anxiety and other negative mental health outcomes. “The adoption of this resolution reaffirms APA’s dedication to promoting inclusivity, dignity and access to quality health care for all individuals, regardless of their gender identity or expression,” said APA President Cynthia de las Fuentes, PhD. “It sends a…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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