Day: 30 January 2026

Vattenfall highlighted as a driving force in new sustainability analysis

Stuart Mitchell

The Strategic Brand Radar, based on data from the Sustainable Brand Index between 2011 and 2025, identifies Vattenfall as one of Sweden’s strongest examples of how consumer confidence in sustainability efforts has increased. “Vattenfall is a clear example of how a company can succeed in turning public opinion around and strengthening its position. This positive development shows that change is possible when ambition and action go hand in hand”, says Erik Elvingsson Hedén, CEO and founder of SB Insight, the organisation behind the Sustainable Brand Index. Leading the transition forward…

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CAP – A CAP Icesight into ads for the Winter Olympics

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: A CAP Icesight into ads for the Winter Olympics, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Milano Cortina 2026 just days away, sharpen-up your compliance skates and ensure your ads (bob)slay without overstepping the mark. Two for the price of one That’s right people, it’s that time where we all get excited about the prospect of seeing not one, but two men…

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eBay Expands Circular Fashion Fund Across Europe and North America

Stuart Mitchell

eBay is expanding its Circular Fashion Fund in 2026, opening applications to businesses and startups across the EU, Switzerland, and Canada for the first time. Eight selected businesses will each receive $50,000 in funding, alongside mentoring to develop innovative solutions that extend the life of clothing and reduce textile waste. The annual program, first launched in 2022, supports entrepreneurs tackling the fashion and textile industry’s environmental footprint, from production to end-of-life. One standout business will also be named the Global Winner of the Circular Fashion Fund and will have the…

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A Crisis of Leadership in Advertising

Stuart Mitchell

This morning, Inside Track have published a memo written by a group of senior advertising executives outlining their concerns about the ‘vacuum of responsible leadership’ at a ‘critical moment’ for the industry. With AI threatening jobs across the industry, the insider group states that the influence of US politics, through the power of tech giants and holding groups, is undermining the independence of UK advertising. They suggest that momentum on Diversity, Equity and Inclusion, hate speech and climate change are being reversed in order to align with the US government.…

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Sylvera State of Carbon Credits 2025 – Carbon credit market shifts from volume to value

Stuart Mitchell

Forward contracts and compliance demand push prices higher despite falling retirements 168 million credits retired in 2025, with market value up 6% to US$1.04bn, as higher prices offset a 4.5% decline in volumes Forward offtake market surged to US$12.3 billion, more than 12x spot market value, signalling potential for 3x market value expansion High-quality credits (BBB+) made up nearly a third (31%) of retirements and trade at clear premiums with BBB+ ARR credits averaging around US$26 per tonne, versus US$14 for lower-quality supply, leaving top-tier credits in deficit for a…

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