Year: 2026

System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today

Stuart Mitchell

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. Rather than debating whether creativity or media matters more, The Creative Dividend unpacks how the two must work together to maximize effectiveness. The research introduces two tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. This research draws on Effie Insights, Effie’s global database and content hub featuring effectiveness case…

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CAP – Don’t weight to get your gym ads into shape

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Don’t weight to get your gym ads into shape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. January: the month where many of us hit the treadmill and pump some iron to counteract the indulgences of the festive period. But sometimes, consumers looking to sign up for gym membership aren’t provided with sufficient information to make an informed choice, potentially shredding their trust in…

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Offshore wind pact is a giant leap towards powering Europe with renewable, secure, and cost-competitive electricity

Stuart Mitchell

The Joint Offshore Wind Investment Pact for the North Seas is a giant leap towards powering Europe with renewable, reliable, and cost-competitive electricity. With more investment predictability, a de-risked investment framework, and a coordinated build-out plan of up to 15 GW per year in Europe, Ørsted and the offshore wind industry is committed to bringing down the cost of electricity from offshore wind by 30 % towards 2040. Today, at the North Sea Summit 2026 in Hamburg, the governments of Belgium, Denmark, France, Germany, Ireland, Luxembourg, the Netherlands, Norway, and the…

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Amcor creates inclusively designed lightweight cap for Wattwiller

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, has unveiled a lightweight, ergonomically designed closure for Wattwiller, a premium water brand sold in France. The new customized tethered cap is a collaborative project with Wattwiller’s owner Spadel. Wattwiller is a natural mineral water with zero nitrates and low sodium, a combination that gives it a neutral and balanced taste. The brand is committed to reducing its carbon footprint and in 2020 became the first French SME in the water market to achieve 100% carbon neutrality across its…

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Young people locked out of green careers, as Co-op launches £2m Green Opportunities Fund to unlock economic growth and drive social mobility

Stuart Mitchell

Young people are at risk of being locked out the growing green economy, as new research highlights significant barriers to accessing green skills and careers, particularly for those from disadvantaged backgrounds. The findings are published today alongside the launch of Co-op’s £2m Green Opportunities Fund, delivered by its charity the Co-op Foundation, which will support initiatives helping young people build the skills, confidence and networks needed to access green jobs. The Green Opportunities report identifies a range of common barriers preventing young people from entering green careers, including: Limited awareness…

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