Accenture Interactive Completes Acquisition of Creative Agency, Droga5

Accenture has completed its acquisition of Droga5, one of the most innovative and influential creative agencies. The New York-based agency is now part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses.

The acquisition of Droga5, previously announced on April 3, adds more than 500 employees to Accenture Interactive, bringing unparalleled brand expertise, creativity and strategic rigor to help clients reinvent their brand experiences and meaningfully connect people with brands.

“Today’s news represents an exciting new chapter in Accenture Interactive’s journey to build a new agency model,” said Brian Whipple, global CEO, Accenture Interactive. “Together, we have the power to engineer transformative brand experiences, and infuse those experiences with the emotional and inspirational power of brand thinking and creativity. We’re excited about the possibilities of what we can achieve together.”

Founded in 2006, Droga5 ​is a highly regarded advertising agency with offices in New York and London. The agency is known for its influential and industry-challenging campaigns for clients including Amazon,The New York Times, IHOP and HBO’s Game of Thrones. Last month, Droga5 was named Agency Innovator of the Year in the 2019 Ad Age A-List, lauded for turning out “smart, attention-getting ideas as strategically sound as they were ambitious,” while Campaign handed Droga5 London its top prize for Independent Agency of the Year.

The Droga5 leadership team consisting of creative chairman David Droga, global CEO Sarah Thompson and UK CEO Bill Scott remain in their current roles and will guide the integration, along with the rest of the agency management team. Financial terms of the transaction were not disclosed.

As Accenture Interactive celebrates its 10-year anniversary, the acquisition of Droga5 represents a significant milestone in an already momentous year. Earlier this week, Accenture Interactive was recognized by Ad Age in its Agency Report 2019 as the largest and one of the fastest-growing digital agencies in the world, citing the Droga5 acquisition as a disruptive moment for the industry.

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