Tag: Droga5

Droga5 shines a light on the threats to marine conservation through a series of handcrafted original screen-printed artworks

Stuart Mitchell

Droga5 São Paulo, award-winning creative advertising agency, today announces the second phase of “Lifeless Flag”, a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and that without the blue of the oceans, there is no green life on land. This…

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With “SOS Oceano”, Droga5 reimagines the Brazilian flag to draw attention to the planet’s future

Stuart Mitchell

Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign created for the debut of the SOS Oceano (SOS Ocean) coalition, a movement advocating for the expansion of marine protected areas in Brazil. The project unfolds throughout October and November during COP30 and was unveiled at Rio Ocean Week, on October 23, with the symbolic hoisting of a 10-meter flag between the Museum of Tomorrow and the Rio Art Museum (MAR). Harnessing the power of symbolism, the project combines creativity, design, and…

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Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

Stuart Mitchell

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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Accenture Interactive Completes Acquisition of Creative Agency, Droga5

Stuart Mitchell

Accenture has completed its acquisition of Droga5, one of the most innovative and influential creative agencies. The New York-based agency is now part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. The acquisition of Droga5, previously announced on April 3, adds more than 500 employees to Accenture Interactive, bringing unparalleled brand expertise, creativity and strategic rigor to help clients reinvent their brand experiences and meaningfully connect people with brands. “Today’s news represents an exciting new chapter in…

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Eight Kids Each Day Are Unintentionally Injured or Killed by a Gun; New “End Family Fire” Campaign Promotes Safer Gun Storage to Save Lives

Stuart Mitchell

Every day in America, eight children are unintentionally killed or injured by a gun,* often one that is found loaded and unsecured in the home. In response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled “End Family Fire,” a comprehensive public education campaign focused on preventing the eight gun-related tragedies that occur daily because of these improperly stored weapons. The campaign was produced in partnership with the Ad Council and Droga5, and the PSAs will be distributed to media outlets nationwide. More…

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