The American Civil Liberties Union launched a TikTok account aimed at educating younger audiences about their civil rights ahead of the 2020 election. As young voters make up 37 percent of the voting bloc, the ACLU’s TikTok page will provide a direct connection between these voters and our experts, who will answer frequently-asked voting questions, bust common myths, and provide a candid look at their day-to-day work.
The TikTok launch is the latest of several steps the ACLU has taken not just to expand access to the ballot through 25 filed lawsuits, but to keep voters educated on the fast-changing voting, protesting, and surveillance laws during the COVID-19 pandemic. The campaign launch comes after the ACLU’s launch of Our Vote. Our Fight., an interactive web experience that enables users to generate shareable graphics based on the issues they care most about, and the Let People Vote website, an online resource that provides up to date, state-by-state information on in-person and mail-in voting, voting rights tip sheets, and issue guides.
“We’re joining TikTok to engage younger audiences in the fight for our civil rights and liberties. We are using this platform to make everyone aware of their rights during this year’s election, especially young people, so we’re meeting them where they are — on TikTok,” said Emily Patterson, the ACLU’s Social Media Manager.
Additionally, the TikTok account will make use of the app’s duet function and comment reply function to directly engage with the audience. Through this direct engagement, the ACLU TikTok account aims to provide young people interested in joining protests against police brutality and guarding their online privacy with accessible and shareable information about actionable steps they can take to protect their rights.