ICO could impose multi-million pound fine on TikTok for failing to protect children’s privacy

TikTok could face a £27 million fine after an ICO investigation found that the company may have breached UK data protection law, failing to protect children’s privacy when using the TikTok platform. The ICO has issued TikTok Inc and TikTok Information Technologies UK Limited (‘TikTok’) with a ‘notice of intent’ – a legal document that precedes a potential fine. The notice sets out the ICO’s provisional view that TikTok breached UK data protection law between May 2018 and July 2020. The ICO investigation found the company may have: processed the…

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RNLI already third largest UK charity on TikTok just one week after launch

The Royal National Lifeboat Institution (RNLI) has gained more than 100,000 new social media followers and 4M views within days of launching on TikTok. The short-form video hosting service has swept the online world and the lifesaving charity is now third only in the UK sector on TikTok behind the Black Country Living Museum and the British Red Cross. That instant success has also propelled the RNLI through the 1M barrier for followers across Facebook, Twitter, Instagram, LinkedIn and now TikTok. RNLI Strategic Social Media Manager Athar Abidi said: ‘Our…

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UNHCR and TikTok launch campaign in solidarity with refugees from Ukraine and beyond

UNHCR, the UN Refugee Agency, and TikTok have joined hands to launch a music campaign promoting solidarity with refugees globally. The campaign began with #TheWorldNeeds, a UNHCR-initiated global hashtag challenge, to be followed by a series of TikTok LIVE concerts from May 4 to May 7. #TheWorldNeeds calls on creators, artists, and communities to spread a message of global support for refugees calling for safe and legal access to asylum for all. With the support of Warner Recorded Music, Warner Chappell Music and BMG, Dionne Warwick’s iconic track “What The World…

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TikTok joins forces with UNESCO and the WJC to combat denial and distortion of the Holocaust online

On the occasion of Holocaust Remembrance Day, UNESCO and the World Jewish Congress (WJC) launched a new partnership with the online platform TikTok to tackle Holocaust distortion and denial. Users searching for terms relating to the Holocaust will be redirected to verified information. The circulation of false information about the Holocaust is a growing problem online, and not all platforms are taking effective action to curb this harmful trend. The Centre for Countering Digital Hate said in August last year, 84% of antisemitic content reported to social media companies was…

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WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce” a new study revealing the potential of creator-driven marketing for brand growth

WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. Alex Brownsell, Senior Editor – Media, WARC said: “As social media’s popularity and influence continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to consumers. The findings in this…

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