Tag: TikTok

TikTok’s mental health ‘minefield’

Stuart Mitchell

Peer reviewed – Systematic review – humans A substantial proportion of TikTok posts about ADHD and autism are misleading – according to a new study from the University of East Anglia. Researchers investigated the accuracy of mental health and neurodivergence information across social media platforms including YouTube, TikTok, Facebook, Instagram and X (formerly Twitter). They found that these platforms are awash with misleading or unsubstantiated mental health content – and that TikTok is the worst offender. The study also reveals that posts about neurodivergence such as autism and ADHD contained…

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Media Smart partners with TikTok to launch educational campaign for parents

Stuart Mitchell

Media Smart, the UK advertising and media industry’s education programme, has partnered with TikTok to produce a collection of creator-led videos and resources to help parents, caregivers and teachers feel confident supporting teens’ use of online platforms.   The campaign, first rolling out in the UK before launching in EU territories, sees TikTok content creators invite their audience to a crash course in digital creation, advertising content and online safety. Media Smart worked with youth creative agency, Livity, to develop the creative alongside young people and parents from concept to delivery. …

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Global TikTok advertising revenue is set to top $30bn this year but uncertainty remains in the US

Stuart Mitchell

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators.  Alex Brownsell, Head of Content, WARC Media, and author of the report, says: “On 18 January, US TikTok users were unable to access the video-sharing app for more than 12 hours due to regulation banning the app on the basis of national security concerns. A 75-day deadline extension to 5 April by…

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TikTok and Two Drifters secure carbon removal for long-term economic gains

Stuart Mitchell

TikTok has committed to a multi-year partnership with Climeworks, integrating engineered and nature-based solutions into its carbon removal portfolio. Until 2030, Climeworks will remove 5,100 tons of CO₂ from the air for TikTok through a portfolio of Direct Air Capture technology, Biochar, and Reforestation. This diversified approach aligns with best practices for carbon removal and reflects TikTok’s broader sustainability strategy. Ian Gill, Global Head of Sustainability at TikTok, emphasizes the company’s commitment: “We carefully evaluated multiple providers to build a high-quality carbon removal portfolio. Climeworks provided a solution that meets…

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TikTok partners with giffgaff to create ‘first-of-its-kind’ end-to-end sustainable advertising campaign with Ad Net Zero

Stuart Mitchell

TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Zero’s Action Plan, blends creative excellence with environmentally responsible practices. Ad Net Zero is a global industry-wide initiative, launched by the UK’s Advertising Association, aimed at reducing the carbon emissions associated with advertising by supporting more sustainable products, services and behaviours. The campaign puts sustainability at the core of every stage of its development. At the heart of…

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