Tag: TikTok

IPA/TikTok tie-up sees content creators showcase industry to untapped talent

Stuart Mitchell

The IPA, in partnership with TikTok for Business, has launched a new ad campaign featuring popular TikTok creators to attract a more diverse audience of talented young people across the UK, into the advertising industry. The campaign has matched four successful content creators including, Benjy, Walid, Hannah Beau and Abbie Blyth, with five top advertising agencies including Havas (London), VCCP (London), VMLY&R (London), Wavemaker North (Manchester) and Leith (Edinburgh), to showcase the opportunity that a job in adland has to offer with the aim of engaging and inspiring young people…

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The One Club Launches ONE Creator Lab To Address Industry Talent Gap

Stuart Mitchell

The One Club for Creativity, in partnership with TikTok, has taken the next step in helping agencies and brands meet the growing demand for relevant branded content with the launch of ONE Creator Lab, an intensive, nearly cost-free 20-week training program that combines advertising fundamentals with the maker skills and tools needed to bring effective short-form, video-first campaigns to life at the speed of culture. The program bridges the gap between creators and agency creatives, and helps agencies and brands find talent with the soft and hard skills required to…

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TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown

Stuart Mitchell

TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the pursuit of reaching younger audiences. According to the Future of Media report, part of WARC’s Marketer’s Toolkit survey, 75% of marketers plan to increase their ad spend on TikTok this year.  In this first of a new series of reports published today, Platform Insights by WARC Media takes a closer look at TikTok to provide an overview of the key data points that advertisers need to know about, spanning investment,…

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ICO could impose multi-million pound fine on TikTok for failing to protect children’s privacy

Stuart Mitchell

TikTok could face a £27 million fine after an ICO investigation found that the company may have breached UK data protection law, failing to protect children’s privacy when using the TikTok platform. The ICO has issued TikTok Inc and TikTok Information Technologies UK Limited (‘TikTok’) with a ‘notice of intent’ – a legal document that precedes a potential fine. The notice sets out the ICO’s provisional view that TikTok breached UK data protection law between May 2018 and July 2020. The ICO investigation found the company may have: processed the…

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RNLI already third largest UK charity on TikTok just one week after launch

Stuart Mitchell

The Royal National Lifeboat Institution (RNLI) has gained more than 100,000 new social media followers and 4M views within days of launching on TikTok. The short-form video hosting service has swept the online world and the lifesaving charity is now third only in the UK sector on TikTok behind the Black Country Living Museum and the British Red Cross. That instant success has also propelled the RNLI through the 1M barrier for followers across Facebook, Twitter, Instagram, LinkedIn and now TikTok. RNLI Strategic Social Media Manager Athar Abidi said: ‘Our…

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