Actor Maisie Williams named first WWF Global Ambassador for Climate and Nature

British actor, environmentalist, and filmmaker Maisie Williams has been appointed the first WWF Global Ambassador for Climate and Nature.

In a powerful announcement video, Maisie highlights how vital 2021 is in the fight against climate change, as the UK prepares to host a critical climate summit, COP26, in Glasgow, and global leaders set ambitious targets to cut emissions which will limit warming and its impacts on people and nature. Maisie encourages people all around the world to unite and join her in using their voices and platforms, no matter how big or small, to talk about the need for climate action and apply pressure on corporations and policy and decision-makers.

Maisie is championing WWF’s global mission to turn around the crisis in climate and nature by 2030, ensuring a future where people and wildlife thrive. This includes pressing world leaders and decision-makers for concrete plans to limit warming to 1.5°C, safeguarding 70% of the world’s coral, securing 4 million km² of critical coastal ecosystems, and ending deforestation while working to restore the world’s forests.

Announced ahead of WWF’s 60th anniversary (29th April), Maisie is encouraging people to support WWF’s work on tackling the climate and nature crisis by adopting a threatened or endangered animal. To support Maisie’s  anniversary wishes for WWF, please click here.

‘I am honoured and excited to be working with WWF where together we will give the opportunity for people to learn about critical parts of the natural world that are most at risk, and how we can all personally make a difference and preserve them for future generations. I want to showcase the fight back against climate change, including how we can turn around the crisis in our oceans, which are home to such extraordinary diversity of life and sustain us all.’

‘Through my history of learning about our sustainable future, I have recognised that climate change is often interpreted as an overwhelming force, but my personal goal is to show people everywhere that each and every one of us plays a vital role in making a difference. From small daily life changes, through to supporting larger campaigns directed at a government level for policy change, we can all join the many incredible activists who are working every day to impact change.’ — Maisie Williams

Tanya Steele, CEO at WWF-UK said:

This year is critical for action on climate and nature, with leaders making decisions that will shape our future. Nature is a vital ally in the fight against climate change and we need powerful voices speaking up for its protection and renewal. We’re thrilled to name Maisie as WWF’s first Global Ambassador for Climate and Nature, knowing she shares our passion for restoring the planet we all call home.”

Maisie’s new starring role as a WWF Global Ambassador is of vital importance as we take action to put nature on the path to recovery within the next ten years.

To find out more about WWF’s work in restoring nature and tackling the causes of its decline, including climate change and what you can do, visit

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