Pennies Unveils New Advisory Board Members and Ambassadors to Champion Micro-Donations

Pennies, the leading charity enabling millions of micro-donations through digital payments, has announced the appointment of new members to its Advisory Board alongside newly appointed Ambassadors, as momentum behind digital giving continues to grow across sectors. 

Pennies’ Advisory Boards and Ambassadors have been, and continue to be, unique and valuable contributors to the growth of the Pennies micro-donation movement, bringing together expertise from retail, hospitality, payments and purpose-led business. These new appointments reflect Pennies’ growing influence and its ambition to scale the impact of digital giving in the UK and beyond. 

The newly appointed Advisory Board members include: 

Hospitality and Leisure Advisory Board 

 

Retail and Services Advisory Board 

Pennies also announced new Ambassadors, formalising the role of individuals who have long championed the charity’s mission and helped raise awareness of the power of small digital donations: 

Together, Pennies’ Advisory Board members and Ambassadors bring decades of experience across consumer brands, innovation, customer experience and social impact – strengthening Pennies’ ability to scale partnerships and expand opportunities for charitable giving through digital payments. 

Alison Hutchinson CBE, CEO of Pennies, said: 

“We are delighted to formally welcome such an exceptional group of individuals to Pennies, many of whom have supported Pennies and championed our mission for many years. Each of them brings valuable expertise, insight and networks that will help us continue to grow the micro-donation movement and expand opportunities for digital giving. 

“Their support comes at an exciting moment for Pennies, as more brands and consumers look for simple, meaningful ways to support charities and communities through digital giving.” 

Since launching in 2010, Pennies has enabled more than 330 million micro-donations, raising over £81 million for more than 1,125 charities. Working with leading retailers, hospitality brands and payment providers, Pennies has shown how technology can unlock generosity at scale – turning spare change into life-changing impact for charities across the UK and beyond. 

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