Senior marketers from Adidas, Deliveroo and Unilever will join fellow brand and agency experts to evaluate and drive marketing effectiveness at this year’s EffWeek, taking place from 15-18 October.
Now in its fourth year, EffWeek is the only cross-industry, research-driven global initiative that delivers the latest learnings on what it takes to produce effective marketing that transforms businesses.
At the flagship Conference on Tuesday 15 October, the audience will hear from a line-up of experts on the current UK, US and China advertiser landscapes; how they can behave like 21st Century brands; how they can measure for the long-term and how they can make culture change happen. They will also hear latest research from System 1’s Orlando Wood on how to avert the crisis in creative effectiveness, including a checklist on how to make more effective advertising.
The speaker line-up includes:
- Claire Enders, CEO, Enders Analysis
- Andrew Geoghegan, Global Planning Director, Diageo
- Jo Hagger, Global Marketing Capabilities Director, Unilever
- Simon Peel, Global Media Director, Adidas
- Oli Snoddy, VP, Brand & Creative; Deliveroo
- Sue Unerman, Chief Transformation Officer, MediaCom
In addition to the Conference, throughout the week agencies and brands including MediaCom, LinkedIn and Google will be hosting their own EffWeek satellite events to dissect learnings from the main conference, debate its findings and unveil new R&D of their own.